How to connect Facebook and Instagram for Business
Create a New Scenario to Connect Facebook and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook or Instagram for Business will be your first step. To do this, click "Choose an app," find Facebook or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Facebook Node
Select the Facebook node from the app selection panel on the right.

Configure the Facebook
Click on the Facebook node to configure it. You can modify the Facebook URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Facebook node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Facebook and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Instagram for Business
Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook and Instagram for Business integration works as expected. Depending on your setup, data should flow between Facebook and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook and Instagram for Business
Facebook + Instagram for Business + Slack: When a new media is posted on Facebook, it is automatically shared as a photo post on Instagram for Business. A notification is then sent to a dedicated Slack channel to inform the marketing team.
Instagram for Business + Facebook + Google Sheets: Track Instagram ad performance data by retrieving media insights and adding them as a new row in a Google Sheet. Share key insights or anomalies on a Facebook page to keep stakeholders informed.
Facebook and Instagram for Business integration alternatives
About Facebook
Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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FAQ Facebook and Instagram for Business
How can I connect my Facebook account to Instagram for Business using Latenode?
To connect your Facebook account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook and click on "Connect".
- Authenticate your Facebook and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Facebook leads to Instagram?
Yes! Latenode's visual editor makes it easy to transfer data. Automate lead syncing & instantly engage your audience across both platforms, saving time & improving engagement.
What types of tasks can I perform by integrating Facebook with Instagram for Business?
Integrating Facebook with Instagram for Business allows you to perform various tasks, including:
- Syncing new Facebook leads to Instagram Direct for personalized follow-ups.
- Automatically sharing Instagram posts to your Facebook page.
- Gathering insights from both platforms to generate unified reports.
- Creating custom audiences on Facebook based on Instagram engagement data.
- Cross-posting promotions and announcements across both channels.
How do I handle errors in my Facebook automation?
Latenode provides detailed error logs and notifications. Use our built-in tools to identify and resolve issues quickly, ensuring smooth workflow execution.
Are there any limitations to the Facebook and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits imposed by Facebook and Instagram for Business may affect high-volume workflows.
- Certain advanced Instagram for Business features might require manual setup via API calls.
- Changes to the Facebook or Instagram APIs could temporarily impact integration functionality.