How to connect Facebook and Serper
Create a New Scenario to Connect Facebook and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook or Serper will be your first step. To do this, click "Choose an app," find Facebook or Serper, and select the appropriate trigger to start the scenario.

Add the Facebook Node
Select the Facebook node from the app selection panel on the right.

Configure the Facebook
Click on the Facebook node to configure it. You can modify the Facebook URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Facebook node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Facebook and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Facebook, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook and Serper integration works as expected. Depending on your setup, data should flow between Facebook and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook and Serper
Slack + Serper + Slack: Monitor brand mentions with Slack, use Serper to analyze sentiment via Google Search, and alert the marketing team on Slack.
Serper + Facebook + Google Sheets: Track keyword rankings with Serper, post updates to Facebook, and log the ranking data in Google Sheets for analysis and reporting.
Facebook and Serper integration alternatives
About Facebook
Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Facebook and Serper
How can I connect my Facebook account to Serper using Latenode?
To connect your Facebook account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook and click on "Connect".
- Authenticate your Facebook and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze Facebook ad copy performance using Serper's data?
Yes, you can! Latenode lets you automate the process, combining Facebook ad data with Serper's SERP analysis to optimize ad campaigns for better ROI.
What types of tasks can I perform by integrating Facebook with Serper?
Integrating Facebook with Serper allows you to perform various tasks, including:
- Automatically updating Facebook ad copy based on trending keywords.
- Tracking brand mentions on Facebook and analyzing sentiment with Serper.
- Generating Facebook post ideas based on Serper's search result analysis.
- Scheduling Facebook posts using content informed by Serper's data.
- Monitoring competitor Facebook pages and analyzing their SEO strategies.
WhatFacebookeventscanItriggerautomationinLatenode?
You can trigger automations based on new Facebook posts, comments, ad performance changes, and new leads captured through Facebook Lead Ads.
Are there any limitations to the Facebook and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook and Serper may affect workflow execution.
- Some advanced Serper features may require a paid subscription.
- Historical data retrieval from Facebook may be subject to API limitations.