How to connect Fillout and Facebook Conversions
Create a New Scenario to Connect Fillout and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Fillout, triggered by another scenario, or executed manually (for testing purposes). In most cases, Fillout or Facebook Conversions will be your first step. To do this, click "Choose an app," find Fillout or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Fillout Node
Select the Fillout node from the app selection panel on the right.

Fillout
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Fillout node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Fillout and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Fillout and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Fillout, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Fillout and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Fillout and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Fillout and Facebook Conversions
Fillout + Google Sheets + Facebook Conversions: When a new submission is received in Fillout, the submission data is added to a Google Sheet. Then, a Facebook Conversion event is sent to track form submissions for ad campaign optimization.
Fillout + Facebook Conversions + Slack: When a new submission is received in Fillout, metadata can be retrieved. If the Facebook Conversion event indicates a high-value lead based on associated data, a notification is sent to a Slack channel.
Fillout and Facebook Conversions integration alternatives
About Fillout
Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Fillout and Facebook Conversions
How can I connect my Fillout account to Facebook Conversions using Latenode?
To connect your Fillout account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Fillout and click on "Connect".
- Authenticate your Fillout and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track qualified Fillout leads in Facebook Conversions?
Yes, you can! Latenode lets you filter Fillout submissions, send qualified leads to Facebook Conversions, and precisely measure ad campaign ROI using advanced no-code logic and data transformations.
What types of tasks can I perform by integrating Fillout with Facebook Conversions?
Integrating Fillout with Facebook Conversions allows you to perform various tasks, including:
- Send new Fillout form submissions to Facebook Conversions as leads.
- Update Facebook Conversions custom audiences based on Fillout data.
- Track offline conversions from Fillout within Facebook.
- Trigger personalized ad campaigns based on Fillout form responses.
- Enrich lead data in Facebook Conversions using Fillout answers.
Can I use custom JavaScript code to transform data?
Yes, Latenode supports custom JavaScript code for advanced data transformation. Tailor data flows between Fillout and Facebook Conversions to fit your needs using flexible JavaScript blocks.
Are there any limitations to the Fillout and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript coding.
- Real-time synchronization depends on the API rate limits of both platforms.
- Historical data migration may require manual configuration.