How to connect Firecrawl and Facebook Conversions
Create a New Scenario to Connect Firecrawl and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or Facebook Conversions will be your first step. To do this, click "Choose an app," find Firecrawl or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Firecrawl Node
Select the Firecrawl node from the app selection panel on the right.

Firecrawl
Configure the Firecrawl
Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Firecrawl node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Firecrawl and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Firecrawl and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Firecrawl, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Firecrawl and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Firecrawl and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Firecrawl and Facebook Conversions
Firecrawl + Facebook Conversions + Google Sheets: Crawl product data from a website using Firecrawl, send conversion events to Facebook Conversions based on the crawled data, and then store the crawled data in a Google Sheet for reporting purposes.
Firecrawl + Facebook Conversions + Slack: When a user converts, extract website data using Firecrawl, check if the conversion value is high using Facebook Conversions data. Then, send a message on Slack if it exceeds a threshold.
Firecrawl and Facebook Conversions integration alternatives
About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Firecrawl and Facebook Conversions
How can I connect my Firecrawl account to Facebook Conversions using Latenode?
To connect your Firecrawl account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Firecrawl and click on "Connect".
- Authenticate your Firecrawl and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track conversions based on Firecrawl website data?
Yes, you can! Latenode enables precise conversion tracking from Firecrawl data sent to Facebook Conversions. This allows you to optimize ad campaigns with granular, real-time insights and advanced logic.
What types of tasks can I perform by integrating Firecrawl with Facebook Conversions?
Integrating Firecrawl with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending lead data from Firecrawl to Facebook Conversions.
- Triggering custom conversion events in Facebook based on crawl results.
- Updating Facebook Custom Audiences with Firecrawl data insights.
- Analyzing website content changes to optimize Facebook ad targeting.
- Tracking product performance based on web crawl and conversion data.
How do I handle large Firecrawl datasets on Latenode?
Latenode handles large datasets efficiently. Use our built-in data processing blocks or JavaScript nodes to transform and filter data before sending it to Facebook Conversions.
Are there any limitations to the Firecrawl and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer is subject to API rate limits of both platforms.
- Complex data transformations may require JavaScript knowledge.
- Historical data backfilling might require custom implementation.