How to connect Firecrawl and Facebook Lead Ads
Create a New Scenario to Connect Firecrawl and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Firecrawl or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Firecrawl Node
Select the Firecrawl node from the app selection panel on the right.

Firecrawl
Configure the Firecrawl
Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Firecrawl node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Firecrawl and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Firecrawl and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Firecrawl, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Firecrawl and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Firecrawl and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Firecrawl and Facebook Lead Ads
Facebook Lead Ads + Firecrawl + Google Sheets: When a new lead is submitted via Facebook Lead Ads, Firecrawl scrapes the lead's website and the data is added to a Google Sheet for analysis.
Facebook Lead Ads + Firecrawl + Slack: Upon receiving a new lead from Facebook Lead Ads, Firecrawl scrapes the lead's website. Slack then notifies a channel with the lead details and scraped website information.
Firecrawl and Facebook Lead Ads integration alternatives
About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Firecrawl and Facebook Lead Ads
How can I connect my Firecrawl account to Facebook Lead Ads using Latenode?
To connect your Firecrawl account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Firecrawl and click on "Connect".
- Authenticate your Firecrawl and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enrich Facebook leads with scraped website data?
Yes, you can! Latenode allows you to automatically enrich leads from Facebook Lead Ads with data scraped by Firecrawl, giving your sales team more context and improving lead quality.
What types of tasks can I perform by integrating Firecrawl with Facebook Lead Ads?
Integrating Firecrawl with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically enrich lead data with website information gathered by Firecrawl.
- Trigger personalized email sequences based on website content and lead information.
- Segment leads based on crawled data and target them with specific ad campaigns.
- Update a CRM with enriched lead data gathered from Firecrawl and Facebook.
- Monitor competitor websites for content changes triggered by new Facebook leads.
How do I handle large data volumes when crawling with Firecrawl?
Latenode's architecture allows seamless scaling for Firecrawl operations. Utilize our serverless functions and data streaming to efficiently process high volumes of data.
Are there any limitations to the Firecrawl and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Lead Ads and Firecrawl APIs still apply.
- Complex website structures may require advanced Firecrawl configuration.
- Real-time data processing depends on the speed of the target website.