Follow Up Boss and Firecrawl Integration

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Enrich Follow Up Boss leads with Firecrawl SEO data to prioritize high-intent prospects. Latenode’s visual editor makes complex data transformations simple, while affordable pricing lets you scale lead qualification without cost concerns.

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Follow Up Boss

Firecrawl

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Follow Up Boss and Firecrawl

Create a New Scenario to Connect Follow Up Boss and Firecrawl

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Follow Up Boss, triggered by another scenario, or executed manually (for testing purposes). In most cases, Follow Up Boss or Firecrawl will be your first step. To do this, click "Choose an app," find Follow Up Boss or Firecrawl, and select the appropriate trigger to start the scenario.

Add the Follow Up Boss Node

Select the Follow Up Boss node from the app selection panel on the right.

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Follow Up Boss

Configure the Follow Up Boss

Click on the Follow Up Boss node to configure it. You can modify the Follow Up Boss URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Follow Up Boss

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#1 Follow Up Boss

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Connect Follow Up Boss

Sign In

Run node once

Add the Firecrawl Node

Next, click the plus (+) icon on the Follow Up Boss node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.

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Follow Up Boss

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Firecrawl

Authenticate Firecrawl

Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.

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Follow Up Boss

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Firecrawl

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Configure the Follow Up Boss and Firecrawl Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Follow Up Boss

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Firecrawl Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Follow Up Boss and Firecrawl Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Follow Up Boss, Firecrawl, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Follow Up Boss and Firecrawl integration works as expected. Depending on your setup, data should flow between Follow Up Boss and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Follow Up Boss and Firecrawl

Firecrawl + Google Sheets + Follow Up Boss: When Firecrawl detects changes on a prospect's website using 'Scrape Website', the data is added to a Google Sheet using 'Add Single Row'. The 'Find Person' action in Follow Up Boss is used to locate the prospect, and 'Add Tags To A Person' updates their record with information about the website change.

Firecrawl + Follow Up Boss + Slack: When Firecrawl detects an update on a prospect's website using 'Scrape Website', the system uses 'Find Person' in Follow Up Boss to retrieve lead details. 'Send Public Channel Message' in Slack then notifies the sales team with prospect information and website changes.

Follow Up Boss and Firecrawl integration alternatives

About Follow Up Boss

Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.

Related categories

About Firecrawl

Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.

See how Latenode works

FAQ Follow Up Boss and Firecrawl

How can I connect my Follow Up Boss account to Firecrawl using Latenode?

To connect your Follow Up Boss account to Firecrawl on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Follow Up Boss and click on "Connect".
  • Authenticate your Follow Up Boss and Firecrawl accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger lead follow-ups based on SEO keyword rankings?

Yes! Latenode enables real-time triggers based on Firecrawl data. Automatically update Follow Up Boss, ensuring timely engagement with leads showing high search intent.

What types of tasks can I perform by integrating Follow Up Boss with Firecrawl?

Integrating Follow Up Boss with Firecrawl allows you to perform various tasks, including:

  • Automatically adding new leads from Firecrawl to Follow Up Boss.
  • Updating lead information in Follow Up Boss based on Firecrawl keyword ranking.
  • Creating follow-up tasks for leads based on specific Firecrawl triggers.
  • Sending personalized emails to leads based on their search behavior.
  • Generating reports on lead engagement based on combined data.

Can I use JavaScript code to transform Follow Up Boss data?

Yes, Latenode's JavaScript node lets you transform Follow Up Boss data for advanced Firecrawl automations beyond standard field mappings.

Are there any limitations to the Follow Up Boss and Firecrawl integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data sync depends on API limits of both Follow Up Boss and Firecrawl.
  • Complex data transformations may require JavaScript knowledge.
  • Historical data migration may require a separate one-time setup.

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