How to connect Formsite and Facebook Conversions
Create a New Scenario to Connect Formsite and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formsite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formsite or Facebook Conversions will be your first step. To do this, click "Choose an app," find Formsite or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Formsite Node
Select the Formsite node from the app selection panel on the right.

Formsite
Configure the Formsite
Click on the Formsite node to configure it. You can modify the Formsite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Formsite node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

Formsite
⚙
Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Formsite and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formsite and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Facebook Conversions
Trigger on Webhook
⚙
Formsite
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Formsite, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formsite and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Formsite and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formsite and Facebook Conversions
Formsite + Google Sheets + Facebook Conversions: When a new form result is submitted in Formsite, the data is added to a Google Sheet, and then conversion data is sent to Facebook Conversions.
Formsite + Facebook Conversions + Email: Upon a new form submission in Formsite, conversion data is sent to Facebook Conversions. Subsequently, a thank you email is sent to the form submitter.
Formsite and Facebook Conversions integration alternatives
About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
Similar apps
Related categories
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories
See how Latenode works
FAQ Formsite and Facebook Conversions
How can I connect my Formsite account to Facebook Conversions using Latenode?
To connect your Formsite account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formsite and click on "Connect".
- Authenticate your Formsite and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track leads from forms in Facebook Conversions?
Yes, you can! Latenode's visual builder makes it easy to send new Formsite submissions directly to Facebook Conversions, automatically tracking leads and improving ad campaign performance.
What types of tasks can I perform by integrating Formsite with Facebook Conversions?
Integrating Formsite with Facebook Conversions allows you to perform various tasks, including:
- Track new form submissions as conversion events in Facebook.
- Automatically update custom audiences based on form data.
- Send form data to Facebook for lead ad optimization.
- Trigger personalized ad campaigns based on form responses.
- Analyze form submission data alongside Facebook ad performance.
Can I filter Formsite submissions before sending data to Facebook?
Yes, with Latenode's conditional logic, you can filter submissions based on specific criteria before sending data to Facebook Conversions, ensuring data relevance.
Are there any limitations to the Formsite and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript code blocks.
- Real-time updates depend on the polling frequency of Formsite.
- Historical data migration requires manual setup and processing.