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Enrich Facebook Lead Ads data by automatically appending gender information using Gender API. Latenode's visual editor simplifies this integration, and affordable execution-based pricing helps scale your lead enrichment workflows without breaking the bank.
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Gender API
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Create a New Scenario to Connect Gender API and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gender API, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gender API or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Gender API or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Gender API Node
Select the Gender API node from the app selection panel on the right.

Gender API
Configure the Gender API
Click on the Gender API node to configure it. You can modify the Gender API URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Gender API node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

Gender API
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Facebook Lead Ads
Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Gender API and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gender API and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Gender API
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Gender API, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gender API and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Gender API and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Facebook Lead Ads + Gender API + Google Sheets: When a new lead is submitted via Facebook Lead Ads, the automation retrieves their gender using the Gender API based on the provided name. This gender information is then added to a Google Sheet for better lead segmentation and targeted marketing efforts.
Facebook Lead Ads + Gender API + ActiveCampaign: When a new lead is captured through Facebook Lead Ads, the automation uses the Gender API to determine the lead's gender based on their name. The contact is then created or updated in ActiveCampaign, and tagged based on the identified gender to trigger tailored email campaigns.
About Gender API
Use Gender API in Latenode to automatically determine gender from names, cleaning and enriching contact data. Build flows that personalize comms or segment users based on inferred gender. Streamline data hygiene and customer profiling with automated gender detection, cutting manual data entry in Latenode workflows.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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How can I connect my Gender API account to Facebook Lead Ads using Latenode?
To connect your Gender API account to Facebook Lead Ads on Latenode, follow these steps:
Can I personalize ads based on predicted gender?
Yes! Latenode lets you analyze lead data from Facebook Lead Ads using Gender API, personalizing follow-up ads based on predicted gender, boosting engagement and conversion through targeted messaging.
What types of tasks can I perform by integrating Gender API with Facebook Lead Ads?
Integrating Gender API with Facebook Lead Ads allows you to perform various tasks, including:
HowaccurateistheGenderAPIintegrationinLatenode?
Gender API’s accuracy varies based on data quality. Latenode allows you to implement fallback logic for uncertain predictions, ensuring robust automation.
Are there any limitations to the Gender API and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: