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Enrich Omnisend customer profiles with gender data from Gender API to personalize marketing campaigns for better engagement. Latenode's visual editor makes the integration seamless, and affordable execution pricing lets you scale without breaking the bank, adding custom logic with Javascript when needed.
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Create a New Scenario to Connect Gender API and Omnisend
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gender API, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gender API or Omnisend will be your first step. To do this, click "Choose an app," find Gender API or Omnisend, and select the appropriate trigger to start the scenario.
Add the Gender API Node
Select the Gender API node from the app selection panel on the right.
Gender API
Configure the Gender API
Click on the Gender API node to configure it. You can modify the Gender API URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Gender API node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.
Gender API
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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Gender API and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gender API and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Gender API
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Gender API, Omnisend, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Gender API and Omnisend integration works as expected. Depending on your setup, data should flow between Gender API and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Gender API + Omnisend: When a new customer is created in Shopify, their gender is determined using the Gender API based on their name. This gender information is then used to update the customer's profile in Omnisend, allowing for personalized marketing campaigns.
Omnisend + Gender API + Google Sheets: This flow analyzes Omnisend contacts, guesses their gender using the Gender API, and then saves the contact's email and gender to a Google Sheet for audience insights and segmentation.
About Gender API
Use Gender API in Latenode to automatically determine gender from names, cleaning and enriching contact data. Build flows that personalize comms or segment users based on inferred gender. Streamline data hygiene and customer profiling with automated gender detection, cutting manual data entry in Latenode workflows.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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How can I connect my Gender API account to Omnisend using Latenode?
To connect your Gender API account to Omnisend on Latenode, follow these steps:
Can I personalize Omnisend emails based on predicted gender?
Yes, you can! Latenode allows you to use Gender API to predict gender and then personalize Omnisend email content for improved engagement. This creates a more tailored customer experience.
What types of tasks can I perform by integrating Gender API with Omnisend?
Integrating Gender API with Omnisend allows you to perform various tasks, including:
HowaccurateisGenderAPI'sgenderpredictionwithinLatenodeautomations?
Gender API's accuracy varies. Latenode allows you to build fallback logic using JavaScript for uncertain results, improving overall reliability.
Are there any limitations to the Gender API and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: