How to connect Gmail and Facebook Conversions
Create a New Scenario to Connect Gmail and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gmail, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gmail or Facebook Conversions will be your first step. To do this, click "Choose an app," find Gmail or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Gmail Node
Select the Gmail node from the app selection panel on the right.


Gmail

Add the Facebook Conversions Node
Next, click the plus (+) icon on the Gmail node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Gmail and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gmail and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Gmail
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Gmail, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gmail and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Gmail and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gmail and Facebook Conversions
Gmail + Google Sheets + Facebook Conversions: When a new email arrives in Gmail, extract lead details and log them as a new row in a Google Sheet. Subsequently, send this lead information to Facebook Conversions to track ad performance.
Facebook Conversions + Gmail + Slack: When a new event is tracked in Facebook Conversions, find the corresponding user's email address and send them a follow-up email via Gmail. Also, send a notification to a designated Slack channel alerting the sales team about the high-value lead.
Gmail and Facebook Conversions integration alternatives

About Gmail
Automate email tasks within Latenode. Send, receive, and manage Gmail messages as part of larger workflows. Automatically extract data from emails to update databases or trigger actions in other apps. Integrate Gmail with AI tools for content analysis or with CRMs to automate lead nurturing. Latenode's visual editor makes it easy to build scalable email automation without coding.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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FAQ Gmail and Facebook Conversions
How can I connect my Gmail account to Facebook Conversions using Latenode?
To connect your Gmail account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gmail and click on "Connect".
- Authenticate your Gmail and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Gmail leads as Facebook Conversions?
Yes, you can! Latenode lets you automatically log new Gmail leads as Facebook Conversions, creating hyper-relevant ad targeting using our AI-powered data enrichment.
What types of tasks can I perform by integrating Gmail with Facebook Conversions?
Integrating Gmail with Facebook Conversions allows you to perform various tasks, including:
- Create Facebook Conversions from new leads captured via Gmail forms.
- Send personalized follow-up emails based on Facebook Conversion events.
- Update customer information in Facebook Conversions from Gmail data.
- Trigger remarketing campaigns based on email engagement metrics.
- Analyze campaign ROI by tracking leads from email to conversion.
HowsecureismyGmaildatawhenusingLatenode'sintegration?
LatenodeemploysrobustsecuritymeasurestoprotectyourGmaildata,includingencryptionandsecureauthenticationprotocols,ensuringyourdata'sconfidentiality.
Are there any limitations to the Gmail and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Attachment sizes in Gmail may affect processing speed in workflows.
- Facebook Conversions API rate limits may impact high-volume data transfers.
- Custom JavaScript code requires careful testing to ensure smooth operation.