How to connect Google Ads and ActiveCampaign
Create a New Scenario to Connect Google Ads and ActiveCampaign
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or ActiveCampaign will be your first step. To do this, click "Choose an app," find Google Ads or ActiveCampaign, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the ActiveCampaign Node
Next, click the plus (+) icon on the Google Ads node, select ActiveCampaign from the list of available apps, and choose the action you need from the list of nodes within ActiveCampaign.

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ActiveCampaign

Authenticate ActiveCampaign
Now, click the ActiveCampaign node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ActiveCampaign settings. Authentication allows you to use ActiveCampaign through Latenode.
Configure the Google Ads and ActiveCampaign Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and ActiveCampaign Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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ActiveCampaign
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, ActiveCampaign, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and ActiveCampaign integration works as expected. Depending on your setup, data should flow between Google Ads and ActiveCampaign (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and ActiveCampaign
Google Ads + ActiveCampaign + Slack: When a new contact is added to a Google Ads customer list, the contact is added or updated in ActiveCampaign. Then, a Slack notification is sent to a specified channel to alert the sales team of the new lead.
ActiveCampaign + Google Ads + Google Sheets: When a contact clicks a link in an ActiveCampaign campaign email, search for their Google Ads data and record the contact's email and Google Ads data in a Google Sheet.
Google Ads and ActiveCampaign integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About ActiveCampaign
Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.
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See how Latenode works
FAQ Google Ads and ActiveCampaign
How can I connect my Google Ads account to ActiveCampaign using Latenode?
To connect your Google Ads account to ActiveCampaign on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and ActiveCampaign accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add leads from Google Ads to ActiveCampaign?
Yes, easily! Latenode automates lead syncing, enhancing segmentation for targeted campaigns. Plus, scale workflows using our AI and code blocks for advanced customization.
What types of tasks can I perform by integrating Google Ads with ActiveCampaign?
Integrating Google Ads with ActiveCampaign allows you to perform various tasks, including:
- Automatically adding new Google Ads leads to ActiveCampaign as contacts.
- Updating ActiveCampaign contact properties based on Google Ads campaign data.
- Triggering email sequences in ActiveCampaign for specific Google Ads audiences.
- Segmenting ActiveCampaign contacts based on their Google Ads interaction.
- Creating custom reports combining Google Ads and ActiveCampaign metrics.
Can I use JavaScript code within my Google Ads Latenode automations?
Absolutely! Latenode allows you to enhance your automations with custom JavaScript code for advanced data manipulation and logic.
Are there any limitations to the Google Ads and ActiveCampaign integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take time depending on data volume.
- Complex custom field mappings may require advanced configuration.
- Real-time data transfer depends on the API rate limits of both services.