How to connect Google Ads and Acuity Scheduling
Create a New Scenario to Connect Google Ads and Acuity Scheduling
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Acuity Scheduling will be your first step. To do this, click "Choose an app," find Google Ads or Acuity Scheduling, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Acuity Scheduling Node
Next, click the plus (+) icon on the Google Ads node, select Acuity Scheduling from the list of available apps, and choose the action you need from the list of nodes within Acuity Scheduling.

Google Ads
âš™

Acuity Scheduling

Authenticate Acuity Scheduling
Now, click the Acuity Scheduling node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Acuity Scheduling settings. Authentication allows you to use Acuity Scheduling through Latenode.
Configure the Google Ads and Acuity Scheduling Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Acuity Scheduling Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
âš™
AI Anthropic Claude 3
âš™

Acuity Scheduling
Trigger on Webhook
âš™
Google Ads
âš™
âš™
Iterator
âš™
Webhook response

Save and Activate the Scenario
After configuring Google Ads, Acuity Scheduling, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Acuity Scheduling integration works as expected. Depending on your setup, data should flow between Google Ads and Acuity Scheduling (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Acuity Scheduling
Google Ads + Acuity Scheduling + Slack: When a new appointment is booked in Acuity Scheduling (presumably after a user clicked a Google Ad), find the client's email and send a Slack direct message to them confirming the appointment.
Acuity Scheduling + Google Ads + Google Sheets: When a new appointment is booked, search Google Ads campaigns. Then add a row to a Google Sheet, tracking the appointment and associated Google Ads campaign details. This helps measure the effectiveness of ad campaigns.
Google Ads and Acuity Scheduling integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
Related categories

About Acuity Scheduling
Automate appointment scheduling with Acuity inside Latenode. Sync appointments to calendars, send reminders, and update CRMs automatically. Ditch manual data entry and build custom workflows using Latenode’s visual editor and API-first design. Scale your scheduling processes without code or per-step pricing limits.
Similar apps
Related categories
See how Latenode works
FAQ Google Ads and Acuity Scheduling
How can I connect my Google Ads account to Acuity Scheduling using Latenode?
To connect your Google Ads account to Acuity Scheduling on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Acuity Scheduling accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend against scheduled appointments?
Yes, you can! Latenode's advanced logic lets you analyze Google Ads spend versus Acuity Scheduling appointments, optimizing campaigns for genuine conversions & ROI growth.
What types of tasks can I perform by integrating Google Ads with Acuity Scheduling?
Integrating Google Ads with Acuity Scheduling allows you to perform various tasks, including:
- Automatically pausing Google Ads campaigns when appointment slots are full.
- Creating new Acuity Scheduling appointments from Google Ads lead form submissions.
- Updating Google Ads audience lists based on Acuity Scheduling booking behavior.
- Sending personalized thank-you emails via Acuity Scheduling after a Google Ads conversion.
- Calculating conversion rates from ad click to scheduled appointment using Latenode.
How do I use JavaScript to transform data from Google Ads?
Use Latenode's JavaScript code blocks to parse and reshape Google Ads data before sending it to Acuity Scheduling. This allows full data control!
Are there any limitations to the Google Ads and Acuity Scheduling integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration setup is not automatically synced.
- Complex custom fields in Acuity Scheduling may require JavaScript for full mapping.
- Google Ads API rate limits can affect the frequency of data retrieval at high volumes.