How to connect Google Ads and Agile CRM
Create a New Scenario to Connect Google Ads and Agile CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Agile CRM will be your first step. To do this, click "Choose an app," find Google Ads or Agile CRM, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Agile CRM Node
Next, click the plus (+) icon on the Google Ads node, select Agile CRM from the list of available apps, and choose the action you need from the list of nodes within Agile CRM.

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Authenticate Agile CRM
Now, click the Agile CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Agile CRM settings. Authentication allows you to use Agile CRM through Latenode.
Configure the Google Ads and Agile CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Agile CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Agile CRM
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Agile CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Agile CRM integration works as expected. Depending on your setup, data should flow between Google Ads and Agile CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Agile CRM
Google Ads + Agile CRM + Slack: When a new lead is captured in Google Ads, a new contact is created in Agile CRM. Then, a notification is sent to a designated Slack channel to alert the sales team about the new lead.
Agile CRM + Google Ads + Google Sheets: Track new contacts added to Agile CRM, determine the associated Google Ads campaign by searching for the contact's origin, and log the contact and campaign information into a Google Sheet for performance analysis.
Google Ads and Agile CRM integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Agile CRM
Sync Agile CRM data in Latenode to automate sales workflows. Update deals, contacts, or tasks based on triggers from other apps. Enrich CRM data using AI, route leads intelligently, and build custom reports — all within visual Latenode flows. Cut CRM admin overhead and ensure data consistency.
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See how Latenode works
FAQ Google Ads and Agile CRM
How can I connect my Google Ads account to Agile CRM using Latenode?
To connect your Google Ads account to Agile CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Agile CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Agile CRM contacts from Google Ads leads?
Yes, you can! Latenode allows real-time updates to Agile CRM from Google Ads. Ensure sales follows up faster with automatically synced lead data – all without writing code.
What types of tasks can I perform by integrating Google Ads with Agile CRM?
Integrating Google Ads with Agile CRM allows you to perform various tasks, including:
- Create new Agile CRM contacts from Google Ads lead form submissions.
- Update contact properties in Agile CRM based on Google Ads campaign performance.
- Trigger automated email sequences in Agile CRM for new Google Ads leads.
- Track Google Ads spend against converted leads within Agile CRM dashboards.
- Segment Agile CRM contacts based on Google Ads targeting criteria.
How can I track Google Ads conversions inside Agile CRM?
Use Latenode to automatically log Google Ads conversions as events in Agile CRM. This provides a unified view of marketing ROI and customer behavior.
Are there any limitations to the Google Ads and Agile CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync before integration setup is not supported.
- Complex data transformations may require JavaScript coding.
- Real-time reporting may experience slight delays depending on API rate limits.