How to connect Google Ads and AITable
Create a New Scenario to Connect Google Ads and AITable
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or AITable will be your first step. To do this, click "Choose an app," find Google Ads or AITable, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the AITable Node
Next, click the plus (+) icon on the Google Ads node, select AITable from the list of available apps, and choose the action you need from the list of nodes within AITable.

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Authenticate AITable
Now, click the AITable node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your AITable settings. Authentication allows you to use AITable through Latenode.
Configure the Google Ads and AITable Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and AITable Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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AITable
Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, AITable, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and AITable integration works as expected. Depending on your setup, data should flow between Google Ads and AITable (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and AITable
Google Ads + AITable + Slack: When a new lead is captured in Google Ads by a campaign, a new record is created in AITable. Subsequently, a message is sent to a designated Slack channel to notify the marketing team about the new lead.
AITable + Google Ads + Google Sheets: Analyze records in AITable, then update the budget in Google Ads for successful campaigns, and track it in Google Sheets.
Google Ads and AITable integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About AITable
Manage project data in AITable and sync it with Latenode for powerful automation. Update databases, trigger notifications, or generate reports based on AITable changes. Latenode adds logic and integrations, creating workflows that AITable alone can't provide. Scale custom apps with ease, paying only for execution time.
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See how Latenode works
FAQ Google Ads and AITable
How can I connect my Google Ads account to AITable using Latenode?
To connect your Google Ads account to AITable on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and AITable accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update AITable with new Google Ads leads?
Yes, you can! Latenode's visual editor makes it easy to create workflows that instantly add new leads from Google Ads to AITable, streamlining your lead management and analysis.
What types of tasks can I perform by integrating Google Ads with AITable?
Integrating Google Ads with AITable allows you to perform various tasks, including:
- Automatically adding new Google Ads leads to an AITable database.
- Tracking Google Ads campaign performance directly within AITable.
- Creating custom reports in AITable using Google Ads data.
- Triggering personalized follow-up actions based on ad interactions.
- Analyzing ad spend and ROI within AITable dashboards.
How can I trigger Google Ads actions based on AITable data changes?
Latenode lets you monitor AITable for changes. When a condition is met, you can automatically trigger Google Ads actions like pausing underperforming ads.
Are there any limitations to the Google Ads and AITable integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take time depending on data volume.
- Complex AITable formulas might require JavaScript for optimal performance.
- Real-time data updates are subject to Google Ads API rate limits.