How to connect Google Ads and Amazon SES
Create a New Scenario to Connect Google Ads and Amazon SES
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Amazon SES will be your first step. To do this, click "Choose an app," find Google Ads or Amazon SES, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Amazon SES Node
Next, click the plus (+) icon on the Google Ads node, select Amazon SES from the list of available apps, and choose the action you need from the list of nodes within Amazon SES.

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Amazon SES

Authenticate Amazon SES
Now, click the Amazon SES node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Amazon SES settings. Authentication allows you to use Amazon SES through Latenode.
Configure the Google Ads and Amazon SES Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Amazon SES Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Amazon SES
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Amazon SES, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Amazon SES integration works as expected. Depending on your setup, data should flow between Google Ads and Amazon SES (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Amazon SES
Google Ads + Amazon SES + Slack: Monitor Google Ads campaigns for high spending. When a campaign exceeds a defined spending threshold, send an email notification via Amazon SES to the marketing manager. Also, send a Slack message to the marketing team channel, alerting them of the high-spending campaign.
Google Ads + Google Sheets + Amazon SES: Identify underperforming ads in Google Ads by searching for campaigns with low conversion rates. Log these underperforming ads into a Google Sheet, creating a record for review. Then, send an email notification via Amazon SES to the manager, informing them about the logged underperforming ads and their location in the Google Sheet.
Google Ads and Amazon SES integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Amazon SES
Automate email sending with Amazon SES in Latenode. Send transactional emails, notifications, and marketing campaigns within your automated workflows. Use Latenode's visual editor to connect SES to other apps, add conditional logic, and handle bounces – simplifying email management and scaling your communication flows without coding.
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See how Latenode works
FAQ Google Ads and Amazon SES
How can I connect my Google Ads account to Amazon SES using Latenode?
To connect your Google Ads account to Amazon SES on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Amazon SES accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send personalized emails based on Google Ads conversions?
Yes, you can! Latenode's visual editor makes it easy to trigger targeted Amazon SES emails when users convert via Google Ads, improving engagement and ROI by leveraging customer-specific messaging.
What types of tasks can I perform by integrating Google Ads with Amazon SES?
Integrating Google Ads with Amazon SES allows you to perform various tasks, including:
- Send welcome emails to new leads generated from Google Ads campaigns.
- Notify sales teams of high-value conversions via automated email alerts.
- Deliver personalized promotional offers based on ad click behavior.
- Automatically update email lists based on Google Ads audience segments.
- Track email engagement metrics and report back to Google Ads audiences.
CanIautomaticallypausesunderperformingGoogleAdscampaigns?
Yes, using Latenode, you can monitor Google Ads campaign performance and automatically trigger Amazon SES email notifications when campaigns underperform, prompting review.
Are there any limitations to the Google Ads and Amazon SES integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Real-time data synchronization depends on the API rate limits of both services.
- Historical data migration between the services may require additional setup.