Google Ads and Apify Integration

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Enrich Google Ads with Apify data by automatically extracting competitor pricing or product details, then use Latenode's visual editor to update campaigns in real time. Affordable execution-based pricing lets you scale sophisticated ad automations using Apify web scraping data.

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Google Ads

Apify

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Apify

Create a New Scenario to Connect Google Ads and Apify

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Apify will be your first step. To do this, click "Choose an app," find Google Ads or Apify, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Apify Node

Next, click the plus (+) icon on the Google Ads node, select Apify from the list of available apps, and choose the action you need from the list of nodes within Apify.

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Google Ads

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Apify

Authenticate Apify

Now, click the Apify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Apify settings. Authentication allows you to use Apify through Latenode.

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Google Ads

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Apify

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Sign In

Run node once

Configure the Google Ads and Apify Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Apify Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Google Ads and Apify Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Apify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Apify integration works as expected. Depending on your setup, data should flow between Google Ads and Apify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Apify

Apify + Google Ads + Google Sheets: This flow monitors an Apify actor that scrapes competitor product data. The scraped data is analyzed and if the price of a specific product is lower than a threshold, the system updates Google Ads campaigns with this information. The scraped product data and ad campaign updates are logged in a Google Sheet.

Apify + Google Ads + Slack: This automation monitors product prices scraped by an Apify actor. If a product's price drops below a defined threshold, the system creates targeted Google Ads campaigns to promote the product and sends a notification to the marketing team via Slack.

Google Ads and Apify integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Apify

Use Apify in Latenode to extract web data at scale for lead generation, market research, and more. Apify handles complex scraping, while Latenode orchestrates the data: trigger workflows, transform results with AI, and send data to any app. Automate web actions visually and affordably.

See how Latenode works

FAQ Google Ads and Apify

How can I connect my Google Ads account to Apify using Latenode?

To connect your Google Ads account to Apify on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Apify accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate competitor ad spend tracking using Google Ads and Apify?

Yes! Latenode lets you combine Google Ads data with Apify's web scraping to monitor competitors. Schedule regular scrapes and automate alerts when ad spend changes, all without coding.

What types of tasks can I perform by integrating Google Ads with Apify?

Integrating Google Ads with Apify allows you to perform various tasks, including:

  • Automatically enrich Google Ads keywords with real-time search data.
  • Extract product data from competitor websites and update ad copy.
  • Monitor brand mentions and adjust Google Ads bidding strategies.
  • Generate ad copy variations using scraped data and AI prompts.
  • Automatically pause underperforming ads based on Apify-sourced sentiment.

What Google Ads campaign data can Latenode access and automate?

Latenode accesses all standard Google Ads metrics: impressions, clicks, conversions, cost, etc. Automate reports, bidding, and custom dashboards using Javascript.

Are there any limitations to the Google Ads and Apify integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google Ads and Apify APIs still apply.
  • Complex data transformations may require JavaScript knowledge.
  • Initial setup requires understanding of both Google Ads and Apify.

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