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How to connect Google Ads and Apollo
Create a New Scenario to Connect Google Ads and Apollo
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Apollo will be your first step. To do this, click "Choose an app," find Google Ads or Apollo, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Apollo Node
Next, click the plus (+) icon on the Google Ads node, select Apollo from the list of available apps, and choose the action you need from the list of nodes within Apollo.
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Authenticate Apollo
Now, click the Apollo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Apollo settings. Authentication allows you to use Apollo through Latenode.
Configure the Google Ads and Apollo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Apollo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Apollo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Apollo integration works as expected. Depending on your setup, data should flow between Google Ads and Apollo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Apollo
Google Ads + Apollo + Slack: When a new lead is generated in Google Ads, the contact is created in Apollo. Subsequently, a notification is sent to a designated sales channel in Slack to alert the team.
Apollo + Google Ads + HubSpot: When a contact is prospected in Apollo, a new customer list is created in Google Ads, and the contact is created in HubSpot.
Google Ads and Apollo integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Apollo
Need precise location data? Integrate Apollo into Latenode workflows to automatically geocode addresses or enrich customer profiles with location insights. Automate data validation and routing based on geographic parameters. Use Latenode's visual editor to build scalable location-aware processes without complex coding.
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See how Latenode works
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FAQ Google Ads and Apollo
How can I connect my Google Ads account to Apollo using Latenode?
To connect your Google Ads account to Apollo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Apollo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enrich leads from Google Ads with Apollo data?
Yes, you can! Latenode's visual editor and data transformation tools let you enrich Google Ads leads with Apollo data, improving targeting and personalization.
What types of tasks can I perform by integrating Google Ads with Apollo?
Integrating Google Ads with Apollo allows you to perform various tasks, including:
- Automatically add high-intent leads from Google Ads to Apollo sequences.
- Enrich Google Ads lead data with company information from Apollo.
- Trigger personalized email campaigns in Apollo based on Google Ads conversions.
- Update Apollo contact information based on Google Ads campaign performance.
- Create reports combining advertising spend data from Google Ads and sales data from Apollo.
How can I automate lead syncing between Google Ads and Apollo?
Latenode's visual interface allows you to easily build automated workflows that keep lead data synchronized between Google Ads and Apollo in real-time.
Are there any limitations to the Google Ads and Apollo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the API limits of both Google Ads and Apollo.
- Complex data transformations may require some JavaScript coding within Latenode.
- Historical data migration between Google Ads and Apollo may require manual setup.
