How to connect Google Ads and Attio
Create a New Scenario to Connect Google Ads and Attio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Attio will be your first step. To do this, click "Choose an app," find Google Ads or Attio, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Attio Node
Next, click the plus (+) icon on the Google Ads node, select Attio from the list of available apps, and choose the action you need from the list of nodes within Attio.

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Authenticate Attio
Now, click the Attio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Attio settings. Authentication allows you to use Attio through Latenode.
Configure the Google Ads and Attio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Attio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Attio
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Attio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Attio integration works as expected. Depending on your setup, data should flow between Google Ads and Attio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Attio
Google Ads + Attio + Slack: When a new contact is added to a Google Ads customer list, a new entry is created in Attio. A notification is then sent to a specified Slack channel to inform the sales team.
Attio + Google Ads + Google Sheets: When a record is updated in Attio, find related campaigns in Google Ads and log the updated record into a Google Sheet. This allows for tracking of contact updates and their effect on Google Ads campaigns.
Google Ads and Attio integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Attio
Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.
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See how Latenode works
FAQ Google Ads and Attio
How can I connect my Google Ads account to Attio using Latenode?
To connect your Google Ads account to Attio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Attio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync leads from Google Ads to Attio?
Yes, you can! Latenode's visual editor makes it simple to automatically sync new Google Ads leads into Attio, ensuring your team always has up-to-date contact information.
What types of tasks can I perform by integrating Google Ads with Attio?
Integrating Google Ads with Attio allows you to perform various tasks, including:
- Create new Attio records from Google Ads lead form submissions.
- Update Attio records with Google Ads campaign performance data.
- Trigger personalized email sequences in Attio based on ad interactions.
- Segment Attio contacts based on Google Ads targeting criteria.
- Track Google Ads spend against Attio customer lifetime value.
Can I use JavaScript to transform Google Ads data in Latenode?
Yes! Latenode enables advanced data transformation using JavaScript, offering unmatched flexibility for custom Google Ads integrations.
Are there any limitations to the Google Ads and Attio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take time depending on dataset size.
- Complex data transformations might require JavaScript knowledge.
- API rate limits of Google Ads and Attio may impact high-volume workflows.