How to connect Google Ads and BambooHR
Create a New Scenario to Connect Google Ads and BambooHR
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or BambooHR will be your first step. To do this, click "Choose an app," find Google Ads or BambooHR, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the BambooHR Node
Next, click the plus (+) icon on the Google Ads node, select BambooHR from the list of available apps, and choose the action you need from the list of nodes within BambooHR.

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Authenticate BambooHR
Now, click the BambooHR node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your BambooHR settings. Authentication allows you to use BambooHR through Latenode.
Configure the Google Ads and BambooHR Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and BambooHR Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, BambooHR, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and BambooHR integration works as expected. Depending on your setup, data should flow between Google Ads and BambooHR (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and BambooHR
BambooHR + Google Ads + Slack: When a new employee is added to BambooHR, this automation creates a new contact in a Google Ads customer list and sends a welcome message to the new employee via Slack.
BambooHR + Google Ads + Google Sheets: This automation tracks ad spend impact on new hire success by logging hire dates from BambooHR and corresponding Google Ads costs into a Google Sheet for analysis.
Google Ads and BambooHR integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About BambooHR
Streamline HR processes. Use BambooHR with Latenode to automate onboarding, offboarding, and employee data sync. Automatically update other systems (like payroll or Slack) based on BambooHR changes. Centralize HR workflows in a visual no-code builder. Reduce manual data entry and ensure consistency across all platforms.
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See how Latenode works
FAQ Google Ads and BambooHR
How can I connect my Google Ads account to BambooHR using Latenode?
To connect your Google Ads account to BambooHR on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and BambooHR accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Google Ads campaign adjustments based on BambooHR data?
Yes, you can! Latenode's visual editor makes it easy to trigger ad updates based on new employee data, optimizing ad spend automatically.
What types of tasks can I perform by integrating Google Ads with BambooHR?
Integrating Google Ads with BambooHR allows you to perform various tasks, including:
- Pause Google Ads campaigns when hiring goals are reached in BambooHR.
- Update ad copy with new employee testimonials collected via BambooHR surveys.
- Create custom audience lists in Google Ads based on employee roles in BambooHR.
- Notify HR of successful ad campaigns targeting specific employee demographics.
- Adjust Google Ads budgets based on company revenue data tracked in BambooHR.
How can I automate Google Ads reporting within Latenode?
Latenode allows scheduled, automated reports, combining Google Ads data with BambooHR employee performance insights, delivered directly to your team.
Are there any limitations to the Google Ads and BambooHR integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data import from BambooHR to Google Ads may require custom scripting.
- Real-time updates depend on the API request limits of both Google Ads and BambooHR.
- Complex data transformations might necessitate JavaScript coding within Latenode.