How to connect Google Ads and Basecamp
Create a New Scenario to Connect Google Ads and Basecamp
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Basecamp will be your first step. To do this, click "Choose an app," find Google Ads or Basecamp, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Basecamp Node
Next, click the plus (+) icon on the Google Ads node, select Basecamp from the list of available apps, and choose the action you need from the list of nodes within Basecamp.

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Authenticate Basecamp
Now, click the Basecamp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Basecamp settings. Authentication allows you to use Basecamp through Latenode.
Configure the Google Ads and Basecamp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Basecamp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Basecamp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Basecamp integration works as expected. Depending on your setup, data should flow between Google Ads and Basecamp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Basecamp
Google Ads + Slack + Basecamp: When a Google Ads campaign is created, a Slack message notifies project managers. A new project is then created in Basecamp based on a pre-defined template.
Basecamp + Google Ads + Google Sheets: When a new card is added to Basecamp, get the related Google Ads campaign information and log the card details along with campaign data into a Google Sheet for tracking project ROI.
Google Ads and Basecamp integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Basecamp
Integrate Basecamp with Latenode to automate project updates and task management. Automatically create Basecamp to-dos from new leads or form submissions. Use Latenode's visual editor to sync tasks across platforms, notify teams, and ensure project milestones trigger downstream processes — all without manual updates.
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See how Latenode works
FAQ Google Ads and Basecamp
How can I connect my Google Ads account to Basecamp using Latenode?
To connect your Google Ads account to Basecamp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Basecamp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I create Basecamp projects from new Google Ads leads?
Yes, you can! Latenode's visual editor makes this easy. Automatically create projects, assign tasks, and centralize campaign management, boosting team efficiency and collaboration.
What types of tasks can I perform by integrating Google Ads with Basecamp?
Integrating Google Ads with Basecamp allows you to perform various tasks, including:
- Create Basecamp to-dos for new Google Ads campaign launches.
- Post Google Ads performance summaries directly to Basecamp.
- Update Basecamp project status based on Google Ads spend.
- Trigger Basecamp notifications for critical Google Ads alerts.
- Archive Basecamp projects when Google Ads campaigns end.
How do I handle currency conversions between Google Ads and Basecamp?
Latenode lets you use JavaScript code blocks for any conversion. Use built-in functions or integrate external currency APIs seamlessly.
Are there any limitations to the Google Ads and Basecamp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the APIs of Google Ads and Basecamp.
- Complex data transformations may require JavaScript coding.
- Rate limits from Google Ads and Basecamp can impact workflow speed.