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Automatically create Basecamp tasks from new Google Ads leads, centralizing campaign response. Latenode's visual editor simplifies this connection, while affordable execution-based pricing saves money as your lead volume grows.
Connect Google Ads and Basecamp in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Basecamp will be your first step. To do this, click "Choose an app," find Google Ads or Basecamp, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Basecamp from the list of available apps, and choose the action you need from the list of nodes within Basecamp.

Google Ads
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Basecamp
Now, click the Basecamp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Basecamp settings. Authentication allows you to use Basecamp through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Basecamp
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Basecamp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Basecamp integration works as expected. Depending on your setup, data should flow between Google Ads and Basecamp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Slack + Basecamp: When a Google Ads campaign is created, a Slack message notifies project managers. A new project is then created in Basecamp based on a pre-defined template.
Basecamp + Google Ads + Google Sheets: When a new card is added to Basecamp, get the related Google Ads campaign information and log the card details along with campaign data into a Google Sheet for tracking project ROI.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Basecamp
Integrate Basecamp with Latenode to automate project updates and task management. Automatically create Basecamp to-dos from new leads or form submissions. Use Latenode's visual editor to sync tasks across platforms, notify teams, and ensure project milestones trigger downstream processes — all without manual updates.
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How can I connect my Google Ads account to Basecamp using Latenode?
To connect your Google Ads account to Basecamp on Latenode, follow these steps:
Can I create Basecamp projects from new Google Ads leads?
Yes, you can! Latenode's visual editor makes this easy. Automatically create projects, assign tasks, and centralize campaign management, boosting team efficiency and collaboration.
What types of tasks can I perform by integrating Google Ads with Basecamp?
Integrating Google Ads with Basecamp allows you to perform various tasks, including:
How do I handle currency conversions between Google Ads and Basecamp?
Latenode lets you use JavaScript code blocks for any conversion. Use built-in functions or integrate external currency APIs seamlessly.
Are there any limitations to the Google Ads and Basecamp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: