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How to connect Google Ads and Basin
Create a New Scenario to Connect Google Ads and Basin
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Basin will be your first step. To do this, click "Choose an app," find Google Ads or Basin, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Basin Node
Next, click the plus (+) icon on the Google Ads node, select Basin from the list of available apps, and choose the action you need from the list of nodes within Basin.
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Authenticate Basin
Now, click the Basin node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Basin settings. Authentication allows you to use Basin through Latenode.
Configure the Google Ads and Basin Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Basin Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Basin, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Basin integration works as expected. Depending on your setup, data should flow between Google Ads and Basin (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Basin
Google Ads + Basin + Slack: When a user submits a form on Basin after clicking a Google Ad, find a user in Slack based on email and send them a direct message.
Basin + Google Ads + Google Sheets: Capture form submissions in Basin and log them in Google Sheets. Then, send offline conversion data to Google Ads.
Google Ads and Basin integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Basin
Use Basin inside Latenode to capture form submissions without server-side code. Connect form data to any app via REST API or Webhooks, triggering automated workflows. Validate, transform, and route data with Latenode's visual editor, enhancing lead management and data collection, and avoiding back-end setup.
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See how Latenode works
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FAQ Google Ads and Basin
How can I connect my Google Ads account to Basin using Latenode?
To connect your Google Ads account to Basin on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Basin accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions in Basin forms?
Yes, you can! Latenode allows mapping Google Ads conversion data to Basin form submissions. Analyze ad performance against real form data for enhanced insights and optimization.
What types of tasks can I perform by integrating Google Ads with Basin?
Integrating Google Ads with Basin allows you to perform various tasks, including:
- Automatically save lead form submissions triggered by Google Ads campaigns.
- Send personalized follow-up emails based on specific ad click data.
- Track the ROI of Google Ads campaigns using Basin form completion rates.
- Create detailed reports combining ad spend data with form analytics.
- Trigger custom notifications in Slack when a lead converts from Google Ads.
How do I automate Google Ads reporting on Latenode?
Use Latenode's no-code blocks and Javascript for custom reporting. Schedule exports of Google Ads metrics directly into Basin for unified dashboards.
Are there any limitations to the Google Ads and Basin integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Ads prior to integration may not be readily available.
- Complex data transformations might require JavaScript knowledge within Latenode.
- Rate limits on Google Ads API calls may impact high-volume data transfers.
