Google Ads and Bitly Integration

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Track Google Ads campaign link performance easily by automatically shortening URLs with Bitly. Latenode's visual editor and affordable execution pricing provide a scalable solution for efficient ad management and performance analysis.

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Google Ads

Bitly

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Bitly

Create a New Scenario to Connect Google Ads and Bitly

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Bitly will be your first step. To do this, click "Choose an app," find Google Ads or Bitly, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Bitly Node

Next, click the plus (+) icon on the Google Ads node, select Bitly from the list of available apps, and choose the action you need from the list of nodes within Bitly.

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Google Ads

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Bitly

Authenticate Bitly

Now, click the Bitly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bitly settings. Authentication allows you to use Bitly through Latenode.

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Google Ads

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Bitly

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Sign In

Run node once

Configure the Google Ads and Bitly Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Bitly Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Bitly Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Bitly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Bitly integration works as expected. Depending on your setup, data should flow between Google Ads and Bitly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Bitly

Bitly + Google Ads + Google Sheets: When a Bitly link is created, this automation retrieves the associated Google Ads campaign. The Bitlink and Campaign data, such as link clicks and campaign performance metrics, are then added to a Google Sheet for performance reporting.

Bitly + Google Ads + Slack: This automation monitors Bitly links associated with Google Ads campaigns. When a Bitly link reaches a predefined number of clicks, a Slack message is sent to a designated channel, alerting the team about the top-performing ad campaign.

Google Ads and Bitly integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Bitly

Use Bitly in Latenode to automatically shorten and track links within your workflows. Share campaign URLs, monitor click rates, and optimize outreach directly from your automated processes. Combine Bitly's link management with Latenode's flexible logic and data integrations for end-to-end control, avoiding manual updates and broken flows.

See how Latenode works

FAQ Google Ads and Bitly

How can I connect my Google Ads account to Bitly using Latenode?

To connect your Google Ads account to Bitly on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Bitly accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically shorten Google Ads destination URLs?

Yes, you can! Latenode enables automatic URL shortening with Bitly for every new or updated Google Ads campaign, improving click-through rates and tracking link performance.

What types of tasks can I perform by integrating Google Ads with Bitly?

Integrating Google Ads with Bitly allows you to perform various tasks, including:

  • Creating a shortened Bitly link for each new Google Ads ad.
  • Tracking the click-through rate of Google Ads campaigns via Bitly.
  • Automatically updating Google Ads ads with new Bitly short links.
  • Generating QR codes for Google Ads landing pages using Bitly.
  • Analyzing geographical data from Bitly clicks on Google Ads links.

Can I use JavaScript code to transform Google Ads data?

Yes! Latenode's JavaScript blocks allow you to manipulate Google Ads data and Bitly links using custom code, extending the integration's capabilities.

Are there any limitations to the Google Ads and Bitly integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Bitly's API rate limits may affect high-volume operations.
  • Advanced Google Ads features may require custom JavaScript coding.
  • Historical Google Ads data prior to integration won't be automatically shortened.

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