How to connect Google Ads and Bitrix24
Create a New Scenario to Connect Google Ads and Bitrix24
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Bitrix24 will be your first step. To do this, click "Choose an app," find Google Ads or Bitrix24, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bitrix24 Node
Next, click the plus (+) icon on the Google Ads node, select Bitrix24 from the list of available apps, and choose the action you need from the list of nodes within Bitrix24.

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Bitrix24
Authenticate Bitrix24
Now, click the Bitrix24 node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bitrix24 settings. Authentication allows you to use Bitrix24 through Latenode.
Configure the Google Ads and Bitrix24 Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Bitrix24 Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Bitrix24
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Bitrix24, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Bitrix24 integration works as expected. Depending on your setup, data should flow between Google Ads and Bitrix24 (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Bitrix24
Google Ads + Bitrix24 + Slack: When a new lead is generated in Google Ads, create a new lead in Bitrix24 and then send a notification to a Slack channel to alert the sales team.
Bitrix24 + Google Sheets + Google Ads: When a deal is closed in Bitrix24, add a row to a Google Sheet to track deal closures, then adjust a Google Ads campaign based on the updated data.
Google Ads and Bitrix24 integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Bitrix24
Automate Bitrix24 tasks in Latenode: update deals, manage contacts, and track tasks without manual work. Connect Bitrix24 CRM data to other apps, like email or spreadsheets, for streamlined workflows. Latenode’s visual editor and flexible code options make complex Bitrix24 automation simple and scalable, avoiding per-step fees.
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See how Latenode works
FAQ Google Ads and Bitrix24
How can I connect my Google Ads account to Bitrix24 using Latenode?
To connect your Google Ads account to Bitrix24 on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Bitrix24 accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I create Bitrix24 leads from Google Ads conversions?
Yes, you can! Latenode enables seamless lead creation in Bitrix24 directly from Google Ads conversions. Automate lead generation and improve sales efficiency with custom workflows.
What types of tasks can I perform by integrating Google Ads with Bitrix24?
Integrating Google Ads with Bitrix24 allows you to perform various tasks, including:
- Creating new Bitrix24 leads from qualified Google Ads conversions.
- Updating Bitrix24 deal stages based on Google Ads campaign performance.
- Sending personalized email campaigns triggered by Google Ads events.
- Logging Google Ads spend against specific Bitrix24 deals for ROI tracking.
- Generating reports combining Google Ads data with Bitrix24 CRM data.
What Google Ads metrics can Latenode access for my automations?
Latenode can access a wide array of Google Ads metrics, including impressions, clicks, cost, conversions, and conversion rates, giving you data-driven triggers.
Are there any limitations to the Google Ads and Bitrix24 integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires custom scripting or API calls.
- Complex custom audience targeting logic may require JavaScript blocks.
- Real-time data synchronization is subject to API rate limits of both platforms.