How to connect Google Ads and Bouncer
Create a New Scenario to Connect Google Ads and Bouncer
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Bouncer will be your first step. To do this, click "Choose an app," find Google Ads or Bouncer, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bouncer Node
Next, click the plus (+) icon on the Google Ads node, select Bouncer from the list of available apps, and choose the action you need from the list of nodes within Bouncer.

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Bouncer
Authenticate Bouncer
Now, click the Bouncer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bouncer settings. Authentication allows you to use Bouncer through Latenode.
Configure the Google Ads and Bouncer Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Bouncer Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Bouncer
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Bouncer, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Bouncer integration works as expected. Depending on your setup, data should flow between Google Ads and Bouncer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Bouncer
Google Ads + Bouncer + Google Sheets: When a new lead is generated in Google Ads, Bouncer verifies the email address. If the email is valid, the lead's information is added as a new row in a Google Sheets spreadsheet.
Bouncer + Google Ads + Slack: When Bouncer detects an invalid email after checking, and the email came from a Google Ads campaign, a notification is sent to a designated Slack channel to alert the marketing team.
Google Ads and Bouncer integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Bouncer
Use Bouncer in Latenode to verify email deliverability inside your marketing automation. Connect it to lead sources, CRMs, or signup forms. Stop sending emails to invalid addresses and improve sender reputation directly from your Latenode workflows. Add custom logic via JavaScript for advanced filtering.
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See how Latenode works
FAQ Google Ads and Bouncer
How can I connect my Google Ads account to Bouncer using Latenode?
To connect your Google Ads account to Bouncer on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Bouncer accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically pause Google Ads for invalid emails using Bouncer?
Yes, you can! Latenode lets you automate this process, ensuring your ad spend isn't wasted on low-quality leads, thanks to visual workflow design and data transformation tools.
What types of tasks can I perform by integrating Google Ads with Bouncer?
Integrating Google Ads with Bouncer allows you to perform various tasks, including:
- Validating email addresses collected from Google Ads lead forms.
- Pausing Google Ads campaigns based on Bouncer email validation results.
- Syncing Bouncer validation data back to Google Ads custom audiences.
- Updating Google Ads customer lists with validated email statuses.
- Triggering alerts for invalid email submissions in Google Ads.
Can I filter Google Ads leads based on Bouncer's email verification score?
Yes! Using Latenode’s data filtering, you can quickly route high-quality leads from Google Ads and act only on trusted email addresses.
Are there any limitations to the Google Ads and Bouncer integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time validation depends on the API limits of both Google Ads and Bouncer.
- Complex workflows might require JavaScript knowledge for advanced data manipulation.
- Initial setup requires understanding of Google Ads and Bouncer API keys and permissions.