How to connect Google Ads and Businessmap
Create a New Scenario to Connect Google Ads and Businessmap
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Businessmap will be your first step. To do this, click "Choose an app," find Google Ads or Businessmap, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Businessmap Node
Next, click the plus (+) icon on the Google Ads node, select Businessmap from the list of available apps, and choose the action you need from the list of nodes within Businessmap.

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Businessmap

Authenticate Businessmap
Now, click the Businessmap node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Businessmap settings. Authentication allows you to use Businessmap through Latenode.
Configure the Google Ads and Businessmap Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Businessmap Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Businessmap
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Businessmap, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Businessmap integration works as expected. Depending on your setup, data should flow between Google Ads and Businessmap (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Businessmap
Google Ads + Businessmap + Slack: When a Google Ads campaign reaches a specified level of spend, a task is created in Businessmap to review the campaign's performance. A notification is then sent to a designated Slack channel to alert the marketing team.
Businessmap + Google Ads + Google Sheets: When the status of a task changes in Businessmap, a corresponding Google Ads campaign is updated (e.g., paused or budget adjusted) and the event, along with the updated campaign details, is recorded in a Google Sheet for tracking and analysis.
Google Ads and Businessmap integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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See how Latenode works
FAQ Google Ads and Businessmap
How can I connect my Google Ads account to Businessmap using Latenode?
To connect your Google Ads account to Businessmap on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Businessmap accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Businessmap cards from new Google Ads leads?
Yes, you can! Latenode lets you automate card creation based on new leads. Prioritize follow-ups, improve team workflow, and ensure no lead is missed.
What types of tasks can I perform by integrating Google Ads with Businessmap?
Integrating Google Ads with Businessmap allows you to perform various tasks, including:
- Create new Businessmap cards for each new Google Ads lead.
- Update Businessmap cards when Google Ads lead status changes.
- Track Google Ads campaign performance within Businessmap.
- Send custom notifications in Businessmap for critical Google Ads events.
- Automatically generate reports combining Google Ads and Businessmap data.
Can I use JavaScript to transform data between Google Ads and Businessmap?
Yes! Latenode allows you to use JavaScript code blocks to customize and transform data for specific integration needs.
Are there any limitations to the Google Ads and Businessmap integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Ads to Businessmap may require custom scripting.
- Complex data transformations might necessitate advanced JavaScript knowledge.
- API rate limits from Google Ads and Businessmap may affect high-volume workflows.