How to connect Google Ads and Cloze
Create a New Scenario to Connect Google Ads and Cloze
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Cloze will be your first step. To do this, click "Choose an app," find Google Ads or Cloze, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Cloze Node
Next, click the plus (+) icon on the Google Ads node, select Cloze from the list of available apps, and choose the action you need from the list of nodes within Cloze.

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Cloze
Authenticate Cloze
Now, click the Cloze node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cloze settings. Authentication allows you to use Cloze through Latenode.
Configure the Google Ads and Cloze Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Cloze Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Cloze
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Cloze, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Cloze integration works as expected. Depending on your setup, data should flow between Google Ads and Cloze (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Cloze
Google Ads + Cloze + Slack: When a new contact is added to a Google Ads customer list, create or update the corresponding person in Cloze, then notify the sales team about the new lead in Slack.
Cloze + Google Ads + Google Sheets: When a Project changes in Cloze, update the Google Ads bid, then record the results in Google Sheets for reporting and analysis.
Google Ads and Cloze integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Cloze
Use Cloze in Latenode to automate your CRM and sales processes. Automatically update records, trigger follow-ups, and generate reports based on real-time data. Integrate Cloze with other apps like email, calendars, and databases using Latenode's visual editor. Customize flows with JavaScript or AI for advanced lead qualification and faster deal closing.
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See how Latenode works
FAQ Google Ads and Cloze
How can I connect my Google Ads account to Cloze using Latenode?
To connect your Google Ads account to Cloze on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Cloze accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Cloze when new leads come from Google Ads?
Yes, you can! Latenode lets you instantly add Google Ads leads to Cloze. Enhance your CRM data and sales outreach with no-code automation and custom logic.
What types of tasks can I perform by integrating Google Ads with Cloze?
Integrating Google Ads with Cloze allows you to perform various tasks, including:
- Create new Cloze leads from Google Ads lead form submissions.
- Update Cloze contact information based on Google Ads campaign data.
- Trigger Cloze email sequences when a Google Ads lead reaches a milestone.
- Log Google Ads campaign performance data within Cloze.
- Send Slack notifications about new Google Ads leads via Cloze activities.
Can I filter Google Ads leads before adding them to Cloze?
Yes! Latenode lets you filter leads with advanced logic, JavaScript, or AI to ensure only qualified leads are added to Cloze.
Are there any limitations to the Google Ads and Cloze integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration between Google Ads and Cloze might require custom scripting.
- Complex data transformations may require JavaScript knowledge.
- Reaching Google Ads API rate limits can temporarily pause workflows.