How to connect Google Ads and Converter
Create a New Scenario to Connect Google Ads and Converter
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Converter will be your first step. To do this, click "Choose an app," find Google Ads or Converter, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Converter Node
Next, click the plus (+) icon on the Google Ads node, select Converter from the list of available apps, and choose the action you need from the list of nodes within Converter.

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Authenticate Converter
Now, click the Converter node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Converter settings. Authentication allows you to use Converter through Latenode.
Configure the Google Ads and Converter Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Converter Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Converter, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Converter integration works as expected. Depending on your setup, data should flow between Google Ads and Converter (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Converter
Google Ads + Converter + Google Sheets: This automation tracks ad spend from Google Ads, converts the spend to a different currency using Converter, and logs the converted amount and campaign details in a Google Sheet for reporting.
Google Ads + Converter + Slack: When a new Google Ads campaign launches, the automation retrieves the campaign details, converts the budget to a specified local currency, and sends a message to a designated Slack channel with the campaign details and converted budget.
Google Ads and Converter integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Converter
Need to standardize file formats? Integrate Converter in Latenode to automatically transform documents as part of any workflow. Convert PDFs to text, images to vector graphics, and more. Automate data entry, content repurposing, or reporting pipelines with no-code ease and JavaScript customization. Stop juggling formats manually.
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See how Latenode works
FAQ Google Ads and Converter
How can I connect my Google Ads account to Converter using Latenode?
To connect your Google Ads account to Converter on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Converter accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Converter based on Google Ads conversions?
Yes, you can! Latenode allows real-time data sync between Google Ads & Converter. This ensures your Converter data reflects the latest campaign performance, enabling data-driven decisions.
What types of tasks can I perform by integrating Google Ads with Converter?
Integrating Google Ads with Converter allows you to perform various tasks, including:
- Automatically create new Converter leads from Google Ads conversions.
- Update Converter contact details with Google Ads campaign information.
- Trigger email sequences in Converter based on Google Ads ad clicks.
- Segment Converter audiences based on Google Ads conversion values.
- Send SMS messages via Converter after a Google Ads lead form submission.
HowdoesLatenodehelptrackGoogleAdspendingmoreeffectively?
Latenode provides centralized dashboards and automated reports, offering complete visibility into your Google Ads spending alongside Converter performance metrics.
Are there any limitations to the Google Ads and Converter integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API limits of both Google Ads and Converter.
- Complex data transformations may require JavaScript coding within Latenode.
- Historical data migration between Google Ads and Converter may require manual setup.