How to connect Google Ads and Data Enrichment
Create a New Scenario to Connect Google Ads and Data Enrichment
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Data Enrichment will be your first step. To do this, click "Choose an app," find Google Ads or Data Enrichment, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Data Enrichment Node
Next, click the plus (+) icon on the Google Ads node, select Data Enrichment from the list of available apps, and choose the action you need from the list of nodes within Data Enrichment.

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Data Enrichment
Authenticate Data Enrichment
Now, click the Data Enrichment node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Data Enrichment settings. Authentication allows you to use Data Enrichment through Latenode.
Configure the Google Ads and Data Enrichment Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Data Enrichment Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Data Enrichment
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Data Enrichment, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Data Enrichment integration works as expected. Depending on your setup, data should flow between Google Ads and Data Enrichment (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Data Enrichment
Google Ads + Data Enrichment + Salesforce: When a new lead is generated in Google Ads, enrich the lead data with company information using Data Enrichment, and then create a new contact in Salesforce with the enriched data.
Google Ads + Data Enrichment + Slack: When a new lead is generated from Google Ads, use Data Enrichment to gather additional information, and then notify the marketing team in Slack about the high-value lead.
Google Ads and Data Enrichment integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Data Enrichment
Enrich lead data, verify addresses, or flag fraud risks within Latenode workflows. Connect Data Enrichment APIs to auto-update records across apps. Streamline data cleaning and validation with no-code blocks or custom JS. Automate tasks that need enhanced data for better decisions, at scale.
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See how Latenode works
FAQ Google Ads and Data Enrichment
How can I connect my Google Ads account to Data Enrichment using Latenode?
To connect your Google Ads account to Data Enrichment on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Data Enrichment accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich lead data from Google Ads campaigns?
Yes, you can! With Latenode, automatically enrich Google Ads lead data using Data Enrichment to improve targeting & personalization. This helps boost conversion rates and ROI.
What types of tasks can I perform by integrating Google Ads with Data Enrichment?
Integrating Google Ads with Data Enrichment allows you to perform various tasks, including:
- Automatically enrich new leads captured from Google Ads campaigns.
- Append demographic data to ad clickers for audience refinement.
- Identify high-value prospects based on ad interaction and data enrichment.
- Personalize ad copy using enriched data for higher click-through rates.
- Score leads from Google Ads using enriched firmographic information.
How can I use JavaScript with my Google Ads automations in Latenode?
Use JavaScript to customize Google Ads workflows, manipulate data, and add custom logic. Latenode's code blocks enhance flexibility and scalability.
Are there any limitations to the Google Ads and Data Enrichment integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data Enrichment credits are separate and depend on your plan.
- Rate limits from Google Ads API may affect high-volume workflows.
- Custom field mapping requires precise configuration in both apps.