How to connect Google Ads and Deepgram
Create a New Scenario to Connect Google Ads and Deepgram
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Deepgram will be your first step. To do this, click "Choose an app," find Google Ads or Deepgram, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Deepgram Node
Next, click the plus (+) icon on the Google Ads node, select Deepgram from the list of available apps, and choose the action you need from the list of nodes within Deepgram.

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Deepgram

Authenticate Deepgram
Now, click the Deepgram node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Deepgram settings. Authentication allows you to use Deepgram through Latenode.
Configure the Google Ads and Deepgram Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Deepgram Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Deepgram
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Deepgram, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Deepgram integration works as expected. Depending on your setup, data should flow between Google Ads and Deepgram (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Deepgram
Deepgram + Google Ads + Slack: When a new audio file is transcribed by Deepgram, the transcription is analyzed, and keywords are extracted to update Google Ads campaign targeting. A Slack message is sent to notify the team about the updated keywords.
Deepgram + Google Ads + Google Sheets: When Deepgram transcribes call data from an audio file, keywords are extracted and used to search for relevant ad groups in Google Ads. The identified keywords and ad group performance data are then tracked in a Google Sheets spreadsheet.
Google Ads and Deepgram integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Deepgram
Need to transcribe audio/video inside your Latenode automations? Deepgram offers fast, accurate speech-to-text. Connect it to your workflows for automated meeting summaries, content analysis, or customer support monitoring. Fine-tune results with custom vocabularies, all within Latenode's visual interface and code blocks.
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See how Latenode works
FAQ Google Ads and Deepgram
How can I connect my Google Ads account to Deepgram using Latenode?
To connect your Google Ads account to Deepgram on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Deepgram accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I improve Google Ads targeting based on call transcript analysis?
Yes, you can! Latenode's AI-powered workflows enable automated keyword refinement in Google Ads, increasing ad relevance and ROI by targeting user interests extracted from Deepgram transcripts.
What types of tasks can I perform by integrating Google Ads with Deepgram?
Integrating Google Ads with Deepgram allows you to perform various tasks, including:
- Automatically pausing Google Ads campaigns based on negative keyword mentions.
- Analyzing call center audio to improve ad copy and targeting.
- Creating audience segments based on topics extracted from phone conversations.
- Generating reports on ad performance correlating with call sentiment analysis.
- Triggering new ad campaigns based on emerging trends from call transcripts.
HowdoIautomaticalyupdateGoogleAdscampaignsbasedonDeepgramtranscripts?
Use Latenode’s visual editor to build a workflow that parses Deepgram transcripts, identifies keywords, and updates your Google Ads campaigns automatically.
Are there any limitations to the Google Ads and Deepgram integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time transcript analysis for immediate ad adjustments may experience slight delays.
- The accuracy of keyword extraction depends on the quality of the audio input.
- Complex workflow logic may require some JavaScript knowledge for advanced customization.