How to connect Google Ads and Drip
Create a New Scenario to Connect Google Ads and Drip
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Drip will be your first step. To do this, click "Choose an app," find Google Ads or Drip, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Drip Node
Next, click the plus (+) icon on the Google Ads node, select Drip from the list of available apps, and choose the action you need from the list of nodes within Drip.

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Drip

Authenticate Drip
Now, click the Drip node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Drip settings. Authentication allows you to use Drip through Latenode.
Configure the Google Ads and Drip Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Drip Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Drip
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Drip, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Drip integration works as expected. Depending on your setup, data should flow between Google Ads and Drip (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Drip
Google Ads + Drip + Slack: When a new lead is generated from a Google Ads campaign and added to a specific customer list, a new subscriber is created or updated in Drip, and a notification is sent to a Slack channel to inform the marketing team.
Drip + Google Ads + Salesforce: When a new subscriber is added to Drip (indicating a converted lead from an email campaign), an offline conversion is sent to Google Ads to adjust bids, and the lead's record in Salesforce is updated to reflect their conversion status.
Google Ads and Drip integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Drip
Use Drip in Latenode for automated marketing workflows. Sync customer data, trigger personalized email campaigns based on events, and analyze results. Scale your email marketing by connecting Drip to other apps in Latenode via visual flows. Benefit from advanced logic and data transformations to precisely target your audience.
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See how Latenode works
FAQ Google Ads and Drip
How can I connect my Google Ads account to Drip using Latenode?
To connect your Google Ads account to Drip on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Drip accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add leads from Google Ads to Drip?
Yes, absolutely! Latenode automates lead capture from Google Ads. This ensures every new lead is instantly added to Drip, nurturing them faster and boosting conversion.
What types of tasks can I perform by integrating Google Ads with Drip?
Integrating Google Ads with Drip allows you to perform various tasks, including:
- Automatically adding new Google Ads leads to a Drip campaign.
- Triggering personalized email sequences based on Google Ads click data.
- Segmenting Drip subscribers based on Google Ads keyword targeting.
- Updating Drip custom fields with Google Ads conversion information.
- Pausing Google Ads campaigns based on Drip unsubscribe events.
Can I use custom JavaScript code to transform Google Ads data?
Yes! Latenode lets you use custom JavaScript to manipulate Google Ads data before sending it to Drip, offering unparalleled flexibility.
Are there any limitations to the Google Ads and Drip integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API request limits of both apps.
- Complex data transformations may require advanced JavaScript knowledge.
- Historical data migration might need additional setup and processing.