How to connect Google Ads and Encharge
Create a New Scenario to Connect Google Ads and Encharge
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Encharge will be your first step. To do this, click "Choose an app," find Google Ads or Encharge, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Encharge Node
Next, click the plus (+) icon on the Google Ads node, select Encharge from the list of available apps, and choose the action you need from the list of nodes within Encharge.

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Encharge
Authenticate Encharge
Now, click the Encharge node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Encharge settings. Authentication allows you to use Encharge through Latenode.
Configure the Google Ads and Encharge Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Encharge Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Encharge
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Encharge, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Encharge integration works as expected. Depending on your setup, data should flow between Google Ads and Encharge (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Encharge
Google Ads + Encharge + Slack: When a new contact is added to a customer list in Google Ads, create or update the person's data in Encharge and send a notification to a Slack channel.
Encharge + Google Ads + Google Sheets: When a person is updated in Encharge, add the contact to a customer list in Google Ads and log the event in Google Sheets by adding a new row.
Google Ads and Encharge integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Encharge
Use Encharge in Latenode to automate personalized marketing. Build workflows that segment leads, trigger email sequences, and update customer profiles based on real-time behavior. Connect Encharge to any data source and use Latenode’s no-code tools or JavaScript to orchestrate sophisticated, event-driven campaigns without complex coding.
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See how Latenode works
FAQ Google Ads and Encharge
How can I connect my Google Ads account to Encharge using Latenode?
To connect your Google Ads account to Encharge on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Encharge accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add leads from Google Ads to Encharge?
Yes! Latenode's visual editor and powerful data mapping features let you seamlessly transfer leads, ensuring your Encharge is always up-to-date with your ad campaigns.
What types of tasks can I perform by integrating Google Ads with Encharge?
Integrating Google Ads with Encharge allows you to perform various tasks, including:
- Automatically add new Google Ads leads to Encharge as subscribers.
- Update Encharge user properties based on Google Ads campaign performance.
- Trigger personalized email sequences in Encharge based on ad clicks.
- Segment Encharge users based on their Google Ads interactions.
- Pause or adjust Google Ads campaigns based on Encharge user behavior.
How can I track Google Ads ROI within Encharge using Latenode?
Latenode lets you pass conversion data from Encharge back to Google Ads for detailed ROI analysis. Use our AI blocks for advanced reporting.
Are there any limitations to the Google Ads and Encharge integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Ads might not be immediately available.
- Rate limits imposed by Google Ads and Encharge APIs may affect performance.
- Complex data transformations might require custom JavaScript code.