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Use Google Ads and Enrich Layer to automatically enhance lead data with zero code, ensuring better targeting and higher conversion rates. Latenode's visual editor and affordable pricing make sophisticated ad automation accessible to any team.
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Create a New Scenario to Connect Google Ads and Enrich Layer
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Enrich Layer will be your first step. To do this, click "Choose an app," find Google Ads or Enrich Layer, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Enrich Layer Node
Next, click the plus (+) icon on the Google Ads node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.
Google Ads
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Enrich Layer
Authenticate Enrich Layer
Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.
Configure the Google Ads and Enrich Layer Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Enrich Layer Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Enrich Layer
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Enrich Layer, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Ads and Enrich Layer integration works as expected. Depending on your setup, data should flow between Google Ads and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Enrich Layer + Google Sheets: When a new lead is generated in Google Ads, their contact information is enriched using Enrich Layer. The enriched data, including company details and job titles, is then added as a new row in a Google Sheet for reporting and analysis.
Google Ads + Enrich Layer + Salesforce: When a lead clicks on a Google Ad (identified via campaign targeting), their information is enriched using Enrich Layer. A new contact is then created or updated in Salesforce with the enriched data, ensuring sales has the most up-to-date information.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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How can I connect my Google Ads account to Enrich Layer using Latenode?
To connect your Google Ads account to Enrich Layer on Latenode, follow these steps:
Can I enrich lead data from Google Ads campaigns?
Yes, you can! Latenode allows real-time enrichment using Enrich Layer data to qualify leads and improve ad targeting. Automate lead scoring and segmentation for better campaign performance.
What types of tasks can I perform by integrating Google Ads with Enrich Layer?
Integrating Google Ads with Enrich Layer allows you to perform various tasks, including:
How do I automate reporting across Google Ads using Enrich Layer?
Use Latenode to automate report generation. Combine Google Ads metrics with Enrich Layer data to create comprehensive performance summaries tailored to your needs.
Are there any limitations to the Google Ads and Enrich Layer integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: