Google Ads and Enrich Layer Integration

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Google Ads + Enrich Layer integration

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Swap Apps

Google Ads

Enrich Layer

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Enrich Layer

Create a New Scenario to Connect Google Ads and Enrich Layer

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Enrich Layer will be your first step. To do this, click "Choose an app," find Google Ads or Enrich Layer, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In
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Run node once

Add the Enrich Layer Node

Next, click the plus (+) icon on the Google Ads node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.

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Google Ads

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Enrich Layer

Authenticate Enrich Layer

Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.

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Google Ads

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Enrich Layer

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Connect Enrich Layer

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Run node once

Configure the Google Ads and Enrich Layer Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Enrich Layer

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Connect Enrich Layer

Enrich Layer Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Google Ads and Enrich Layer Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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JavaScript

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Enrich Layer

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Webhook response

Save and Activate the Scenario

After configuring Google Ads, Enrich Layer, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Google Ads and Enrich Layer integration works as expected. Depending on your setup, data should flow between Google Ads and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Enrich Layer

Google Ads + Enrich Layer + Google Sheets: When a new lead is generated in Google Ads, their contact information is enriched using Enrich Layer. The enriched data, including company details and job titles, is then added as a new row in a Google Sheet for reporting and analysis.

Google Ads + Enrich Layer + Salesforce: When a lead clicks on a Google Ad (identified via campaign targeting), their information is enriched using Enrich Layer. A new contact is then created or updated in Salesforce with the enriched data, ensuring sales has the most up-to-date information.

Google Ads and Enrich Layer integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

See how Latenode works

FAQ Google Ads and Enrich Layer

How can I connect my Google Ads account to Enrich Layer using Latenode?

To connect your Google Ads account to Enrich Layer on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Enrich Layer accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich lead data from Google Ads campaigns?

Yes, you can! Latenode allows real-time enrichment using Enrich Layer data to qualify leads and improve ad targeting. Automate lead scoring and segmentation for better campaign performance.

What types of tasks can I perform by integrating Google Ads with Enrich Layer?

Integrating Google Ads with Enrich Layer allows you to perform various tasks, including:

  • Automatically enriching lead data collected through Google Ads forms.
  • Creating highly targeted audiences based on enriched user profiles.
  • Personalizing ad content using real-time data from Enrich Layer.
  • Analyzing campaign performance with enhanced demographic insights.
  • Triggering automated follow-ups based on lead enrichment criteria.

How do I automate reporting across Google Ads using Enrich Layer?

Use Latenode to automate report generation. Combine Google Ads metrics with Enrich Layer data to create comprehensive performance summaries tailored to your needs.

Are there any limitations to the Google Ads and Enrich Layer integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Enrich Layer credits are required for each enrichment performed.
  • Rate limits on the Google Ads API may affect large-scale data retrieval.
  • Custom JavaScript might be needed for advanced data transformations.

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