Google Ads and Etsy Integration

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Automatically sync successful Google Ads campaigns with your Etsy shop to create listings, manage inventory, and track sales data using Latenode's visual editor. Scale this automation affordably by paying only for execution time.

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Google Ads

Etsy

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Etsy

Create a New Scenario to Connect Google Ads and Etsy

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Etsy will be your first step. To do this, click "Choose an app," find Google Ads or Etsy, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Etsy Node

Next, click the plus (+) icon on the Google Ads node, select Etsy from the list of available apps, and choose the action you need from the list of nodes within Etsy.

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Google Ads

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Etsy

Authenticate Etsy

Now, click the Etsy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Etsy settings. Authentication allows you to use Etsy through Latenode.

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Google Ads

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Etsy

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Sign In

Run node once

Configure the Google Ads and Etsy Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Etsy Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Etsy Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Etsy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Etsy integration works as expected. Depending on your setup, data should flow between Google Ads and Etsy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Etsy

Etsy + Google Ads + Slack: When a new transaction occurs on Etsy, check if it's attributed to a Google Ads campaign by sending an offline conversion event to Google Ads. Then, notify the marketing team in a Slack channel about the sale and potential ad attribution.

Etsy + Google Ads + Google Sheets: Track Etsy sales in a Google Sheet. When a new transaction occurs on Etsy, an offline conversion is sent to Google Ads. The data from Etsy transactions, potentially linked to Google Ads campaigns, is added as a new row in a Google Sheet for ROI analysis.

Google Ads and Etsy integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Etsy

Automate Etsy tasks within Latenode. Sync product listings, track orders, and manage customer data using visual workflows. Connect Etsy to your CRM, accounting software, or marketing platforms to streamline operations. Use Latenode's no-code tools and JavaScript blocks for custom logic and scalable, cost-effective automation.

See how Latenode works

FAQ Google Ads and Etsy

How can I connect my Google Ads account to Etsy using Latenode?

To connect your Google Ads account to Etsy on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Etsy accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Google Ads from new Etsy listings?

Yes, you can! Latenode lets you automate ad creation based on new listings. This ensures that your ads always reflect your latest Etsy products and boosts visibility.

What types of tasks can I perform by integrating Google Ads with Etsy?

Integrating Google Ads with Etsy allows you to perform various tasks, including:

  • Sync Etsy listing data to Google Ads for dynamic ad campaigns.
  • Pause Google Ads when Etsy listings sell out to prevent wasted spend.
  • Create custom reports combining ad performance with sales data.
  • Automatically update ad copy based on Etsy product description changes.
  • Trigger email alerts for low-performing ads based on Etsy sales data.

Can I track Google Ads conversions within my Etsy shop?

Yes! Latenode lets you send conversion data from Google Ads to Etsy, providing a complete view of your ad performance and sales attribution.

Are there any limitations to the Google Ads and Etsy integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial setup requires familiarity with both Google Ads and Etsy APIs.
  • Complex workflows with high data volumes may require optimized node configurations.
  • Changes to Google Ads or Etsy API structures may necessitate workflow updates.

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