Google Ads and Eventbrite Integration

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Automatically update your Google Ads campaigns with Eventbrite event data. Latenode's visual editor and JavaScript support make custom audience creation easy, while pay-by-execution pricing saves you money as you scale event promotion.

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Google Ads

Eventbrite

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Eventbrite

Create a New Scenario to Connect Google Ads and Eventbrite

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Eventbrite will be your first step. To do this, click "Choose an app," find Google Ads or Eventbrite, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

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Run node once

Add the Eventbrite Node

Next, click the plus (+) icon on the Google Ads node, select Eventbrite from the list of available apps, and choose the action you need from the list of nodes within Eventbrite.

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Authenticate Eventbrite

Now, click the Eventbrite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Eventbrite settings. Authentication allows you to use Eventbrite through Latenode.

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Configure the Google Ads and Eventbrite Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Eventbrite Oauth 2.0

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The action ID

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Run node once

Set Up the Google Ads and Eventbrite Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Eventbrite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Eventbrite integration works as expected. Depending on your setup, data should flow between Google Ads and Eventbrite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Eventbrite

Eventbrite + Google Ads + Slack: When a new attendee registers for an event on Eventbrite, if a Google Ads campaign is running to promote that event, send a Slack message to the event team notifying them of the increased registration activity.

Eventbrite + Google Ads + Mailchimp: When someone registers for an event on Eventbrite but does not order a ticket, add them to a Mailchimp list and target them with a Google Ads campaign promoting ticket sales.

Google Ads and Eventbrite integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Eventbrite

Automate Eventbrite event management inside Latenode. Sync event details, attendee data, and registration status with your CRM, marketing tools, or databases. Trigger automated follow-ups or create custom reports. Latenode’s visual editor and flexible logic tools let you tailor flows precisely to your needs, without code or per-step pricing limits.

See how Latenode works

FAQ Google Ads and Eventbrite

How can I connect my Google Ads account to Eventbrite using Latenode?

To connect your Google Ads account to Eventbrite on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Eventbrite accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically pause Google Ads for sold-out Eventbrite events?

Yes! Latenode’s visual editor makes this easy. Automatically pause ads when events sell out, saving ad spend. Benefit from a code-optional environment — perfect for scaling complex automations.

What types of tasks can I perform by integrating Google Ads with Eventbrite?

Integrating Google Ads with Eventbrite allows you to perform various tasks, including:

  • Create Google Ads campaigns for new Eventbrite events automatically.
  • Update ad copy based on Eventbrite event details.
  • Pause Google Ads when an Eventbrite event is canceled.
  • Track ad spend versus event ticket sales in a dashboard.
  • Trigger email alerts for underperforming Google Ads campaigns.

Can I use JavaScript to enhance my Google Ads automations on Latenode?

Yes! Latenode allows you to integrate JavaScript code into your workflows, giving you ultimate flexibility and control over Google Ads data transformations.

Are there any limitations to the Google Ads and Eventbrite integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time synchronization depends on the API limits of Google Ads and Eventbrite.
  • Complex data transformations may require JavaScript knowledge.
  • Historical data migration between Google Ads and Eventbrite is not automated.

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