How to connect Google Ads and Facebook Ads Campaign Management
Create a New Scenario to Connect Google Ads and Facebook Ads Campaign Management
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find Google Ads or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Ads Campaign Management Node
Next, click the plus (+) icon on the Google Ads node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.

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Facebook Ads Campaign Management
Authenticate Facebook Ads Campaign Management
Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.
Configure the Google Ads and Facebook Ads Campaign Management Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Ads Campaign Management
Set Up the Google Ads and Facebook Ads Campaign Management Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Ads Campaign Management
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Facebook Ads Campaign Management, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between Google Ads and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Facebook Ads Campaign Management
Google Ads + Facebook Ads Campaign Management + Google Sheets: Monitor Google Ads and Facebook Ads campaign performance. When a new ad is created in either platform, log the details (campaign name, budget, target audience) into a Google Sheet for ROI comparison and tracking.
Google Ads + Facebook Ads Campaign Management + Slack: Monitor budget changes in Google Ads and Facebook Ads. Whenever a Google Ads campaign or Facebook Ad Set budget is updated, send a Slack notification to a dedicated channel, detailing the campaign name and the budget difference.
Google Ads and Facebook Ads Campaign Management integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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See how Latenode works
FAQ Google Ads and Facebook Ads Campaign Management
How can I connect my Google Ads account to Facebook Ads Campaign Management using Latenode?
To connect your Google Ads account to Facebook Ads Campaign Management on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Facebook Ads Campaign Management accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically sync leads from Google Ads to Facebook Ads?
Yes, you can! Latenode's visual editor makes it simple to sync leads. By centralizing data, you ensure consistent targeting across platforms, improving campaign performance.
What types of tasks can I perform by integrating Google Ads with Facebook Ads Campaign Management?
Integrating Google Ads with Facebook Ads Campaign Management allows you to perform various tasks, including:
- Automatically creating custom audiences based on Google Ads conversions.
- Pausing Facebook Ads campaigns when Google Ads budgets are exhausted.
- Syncing campaign performance data between platforms for unified reporting.
- Creating lead gen forms in Facebook based on successful Google Ads keywords.
- Alerting team members when a Google Ads campaign outperforms a Facebook one.
Can Latenode handle large datasets when transferring Google Ads data?
Yes, Latenode is designed for scalability, handling large datasets efficiently. Process vast amounts of advertising data without performance bottlenecks.
Are there any limitations to the Google Ads and Facebook Ads Campaign Management integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs of both platforms.
- Custom field mappings may require adjustments as the APIs evolve.
- Complex workflows with extensive data transformations may require JavaScript.