Google Ads and FireText Integration

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Trigger instant SMS alerts via FireText for critical Google Ads events like disapproved ads or budget overruns. Latenode's visual editor and affordable pricing makes custom notifications and budget control easier than ever.

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Google Ads

FireText

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and FireText

Create a New Scenario to Connect Google Ads and FireText

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or FireText will be your first step. To do this, click "Choose an app," find Google Ads or FireText, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

Sign In

Run node once

Add the FireText Node

Next, click the plus (+) icon on the Google Ads node, select FireText from the list of available apps, and choose the action you need from the list of nodes within FireText.

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Authenticate FireText

Now, click the FireText node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your FireText settings. Authentication allows you to use FireText through Latenode.

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Configure the Google Ads and FireText Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Google Ads and FireText Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, FireText, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and FireText integration works as expected. Depending on your setup, data should flow between Google Ads and FireText (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and FireText

Google Ads + Google Sheets + FireText: Automatically retrieve campaign performance reports from Google Ads and log key metrics into a Google Sheet. If performance metrics fall below a defined threshold, send an SMS alert via FireText.

FireText + Google Ads + Slack: Upon receiving an SMS message via FireText, automatically search Google Ads for ad groups and campaigns related to the feedback. Pause those ad groups or campaigns, and then notify the marketing team in a dedicated Slack channel with the received feedback and the actions taken.

Google Ads and FireText integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About FireText

Use FireText in Latenode to automate SMS sending and verification. Trigger texts based on events, like new orders or form submissions. Perfect for OTP, alerts, and marketing campaigns. Integrate with databases and CRMs, adding conditional logic and custom scripts for tailored messaging inside scalable Latenode flows.

See how Latenode works

FAQ Google Ads and FireText

How can I connect my Google Ads account to FireText using Latenode?

To connect your Google Ads account to FireText on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and FireText accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I send SMS alerts for low-performing Google Ads?

Yes, you can! Latenode lets you automatically send SMS notifications via FireText when a Google Ads campaign underperforms, allowing for immediate optimization and preventing wasted ad spend.

What types of tasks can I perform by integrating Google Ads with FireText?

Integrating Google Ads with FireText allows you to perform various tasks, including:

  • Send SMS to leads generated from Google Ads campaigns.
  • Alert marketing teams of significant changes in ad performance.
  • Notify sales when a high-value lead clicks a Google Ad.
  • Send promotional SMS based on Google Ads targeting criteria.
  • Update FireText contacts based on Google Ads conversion data.

How can I automate Google Ads reporting in Latenode?

Latenode simplifies Google Ads reporting by enabling automated data extraction and customizable reports. Use JavaScript and AI blocks to analyze the FireText impact on ad performance.

Are there any limitations to the Google Ads and FireText integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data updates depend on Google Ads API rate limits.
  • Complex workflow logic may require JavaScript coding knowledge.
  • FireText SMS costs are separate from Latenode subscription fees.

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