How to connect Google Ads and Follow Up Boss
Create a New Scenario to Connect Google Ads and Follow Up Boss
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Follow Up Boss will be your first step. To do this, click "Choose an app," find Google Ads or Follow Up Boss, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Follow Up Boss Node
Next, click the plus (+) icon on the Google Ads node, select Follow Up Boss from the list of available apps, and choose the action you need from the list of nodes within Follow Up Boss.

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Follow Up Boss

Authenticate Follow Up Boss
Now, click the Follow Up Boss node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Follow Up Boss settings. Authentication allows you to use Follow Up Boss through Latenode.
Configure the Google Ads and Follow Up Boss Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Follow Up Boss Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Follow Up Boss
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Follow Up Boss, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Follow Up Boss integration works as expected. Depending on your setup, data should flow between Google Ads and Follow Up Boss (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Follow Up Boss
Google Ads + Follow Up Boss + Google Sheets: When a new person is added to Follow Up Boss (presumably from a Google Ads campaign), this automation adds a row to a Google Sheet to track lead conversion data. The Google Ads campaign information isn't directly used, but the assumption is the 'New Person' trigger in Follow Up Boss is connected to a Google Ads campaign.
Google Ads + Follow Up Boss + Slack: When a new person is added to Follow Up Boss (presumably from a specific Google Ads campaign, identified via tagging or some other mechanism), this automation sends a notification to a designated Slack channel. The connection to the Google Ads campaign needs to be established within Follow Up Boss (e.g., via tagging).
Google Ads and Follow Up Boss integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Follow Up Boss
Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.
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See how Latenode works
FAQ Google Ads and Follow Up Boss
How can I connect my Google Ads account to Follow Up Boss using Latenode?
To connect your Google Ads account to Follow Up Boss on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Follow Up Boss accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Follow Up Boss leads from Google Ads?
Yes, Latenode lets you automatically create leads in Follow Up Boss from new Google Ads conversions. Automate lead capture to instantly engage prospects, saving time and improving response rates.
What types of tasks can I perform by integrating Google Ads with Follow Up Boss?
Integrating Google Ads with Follow Up Boss allows you to perform various tasks, including:
- Create new Follow Up Boss leads from Google Ads conversions.
- Update lead information in Follow Up Boss with Google Ads data.
- Send personalized follow-up emails based on Google Ads campaigns.
- Track Google Ads ROI by associating leads with ad campaigns.
- Trigger custom actions in Follow Up Boss based on ad performance.
Can I filter leads sent to Follow Up Boss based on ad spend?
Yes, Latenode allows filtering leads. Use no-code logic or JavaScript to send leads only above a specified ad spend threshold, focusing on high-value prospects.
Are there any limitations to the Google Ads and Follow Up Boss integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs rate limits.
- Complex data transformations might require custom JavaScript code.
- Historical data migration requires building a custom workflow.