How to connect Google Ads and Formaloo
Create a New Scenario to Connect Google Ads and Formaloo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Formaloo will be your first step. To do this, click "Choose an app," find Google Ads or Formaloo, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formaloo Node
Next, click the plus (+) icon on the Google Ads node, select Formaloo from the list of available apps, and choose the action you need from the list of nodes within Formaloo.

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Formaloo
Authenticate Formaloo
Now, click the Formaloo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formaloo settings. Authentication allows you to use Formaloo through Latenode.
Configure the Google Ads and Formaloo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Formaloo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Formaloo
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Formaloo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Formaloo integration works as expected. Depending on your setup, data should flow between Google Ads and Formaloo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Formaloo
Google Ads + Formaloo + Google Sheets: When a new form is submitted in Formaloo, the data is added to a Google Sheet. This data, along with Google Ads campaign data, is used to calculate lead acquisition cost.
Formaloo + Google Ads + Slack: When a new row is added to a Formaloo form, trigger a Slack notification. This is used as a trigger to potentially create a new Google Ads campaign, but the campaign creation itself isn't automated here due to missing functionality.
Google Ads and Formaloo integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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See how Latenode works
FAQ Google Ads and Formaloo
How can I connect my Google Ads account to Formaloo using Latenode?
To connect your Google Ads account to Formaloo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Formaloo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Formaloo fields based on Google Ads conversion data?
Yes, you can! Latenode's visual editor makes it easy to map Google Ads conversion data directly to Formaloo fields, keeping your data automatically synchronized and insightful.
What types of tasks can I perform by integrating Google Ads with Formaloo?
Integrating Google Ads with Formaloo allows you to perform various tasks, including:
- Capture leads from Google Ads and store them directly in Formaloo.
- Trigger personalized follow-ups in Formaloo based on ad clicks.
- Analyze ad campaign performance data within Formaloo reports.
- Update Formaloo customer profiles with Google Ads engagement data.
- Create segments in Formaloo based on Google Ads targeting parameters.
How can Latenode help me scale Google Ads reporting using Formaloo?
Latenode automates data transfers, letting you build scalable Formaloo reports based on real-time Google Ads insights. Enhance your reports with advanced JavaScript logic.
Are there any limitations to the Google Ads and Formaloo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data synchronization may require custom implementation.
- Complex data transformations might necessitate JavaScript coding.
- API rate limits of Google Ads and Formaloo apply.