How to connect Google Ads and Formsite
Create a New Scenario to Connect Google Ads and Formsite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Formsite will be your first step. To do this, click "Choose an app," find Google Ads or Formsite, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formsite Node
Next, click the plus (+) icon on the Google Ads node, select Formsite from the list of available apps, and choose the action you need from the list of nodes within Formsite.

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Formsite
Authenticate Formsite
Now, click the Formsite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formsite settings. Authentication allows you to use Formsite through Latenode.
Configure the Google Ads and Formsite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Formsite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Formsite
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Formsite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Formsite integration works as expected. Depending on your setup, data should flow between Google Ads and Formsite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Formsite
Google Ads + Formsite + Slack: When a new form result is submitted in Formsite after a user clicks on a Google Ad, a welcome message is sent to the user in Slack.
Formsite + Google Ads + Google Sheets: When a new form result comes in from Formsite, the data is added to a Google Sheet. Based on the data in the sheet, specific customer segments are added to Google Ads customer lists.
Google Ads and Formsite integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
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See how Latenode works
FAQ Google Ads and Formsite
How can I connect my Google Ads account to Formsite using Latenode?
To connect your Google Ads account to Formsite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Formsite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Google Ads conversions from new Formsite submissions?
Yes, you can! Latenode allows real-time conversion tracking, updating Google Ads automatically whenever a new form is submitted. Scale with no-code and custom JavaScript logic.
What types of tasks can I perform by integrating Google Ads with Formsite?
Integrating Google Ads with Formsite allows you to perform various tasks, including:
- Automatically add new leads from Formsite to Google Ads remarketing lists.
- Pause Google Ads campaigns when Formsite submissions reach a certain threshold.
- Update Google Ads keywords based on popular responses in Formsite surveys.
- Send personalized thank-you emails via Formsite after a Google Ads click.
- Create Google Ads reports based on Formsite data using custom JavaScript.
How do I trigger a Google Ads action based on Formsite data in Latenode?
Use Latenode's visual editor to connect a Formsite submission trigger to a Google Ads action block. Customize the data mapping and add logic.
Are there any limitations to the Google Ads and Formsite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Google Ads API usage is subject to Google's rate limits.
- Formsite file uploads are not directly accessible via Google Ads.