How to connect Google Ads and Formstack
Create a New Scenario to Connect Google Ads and Formstack
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Formstack will be your first step. To do this, click "Choose an app," find Google Ads or Formstack, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formstack Node
Next, click the plus (+) icon on the Google Ads node, select Formstack from the list of available apps, and choose the action you need from the list of nodes within Formstack.

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Formstack

Authenticate Formstack
Now, click the Formstack node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formstack settings. Authentication allows you to use Formstack through Latenode.
Configure the Google Ads and Formstack Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Formstack Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Formstack
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Formstack, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Formstack integration works as expected. Depending on your setup, data should flow between Google Ads and Formstack (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Formstack
Formstack + Google Sheets: When a new form submission is received in Formstack, the submission data is added as a new row in Google Sheets for lead tracking and performance analysis.
Formstack + Slack: When a new form submission is received in Formstack, the data is checked for a high-value lead. If criteria are met, a message is sent to a specified Slack channel, alerting the sales team to prioritize outreach.
Google Ads and Formstack integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Formstack
Use Formstack with Latenode to capture data via forms and automatically trigger workflows. Update databases, send notifications, or create documents based on submissions. Latenode adds logic, routing, and integrations to scale Formstack beyond simple data collection with visual tools and custom code.
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See how Latenode works
FAQ Google Ads and Formstack
How can I connect my Google Ads account to Formstack using Latenode?
To connect your Google Ads account to Formstack on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Formstack accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Google Ads leads to Formstack?
Yes! Latenode lets you instantly transfer Google Ads leads to Formstack, streamlining lead capture. Use no-code blocks and AI to filter and route only the most qualified leads.
What types of tasks can I perform by integrating Google Ads with Formstack?
Integrating Google Ads with Formstack allows you to perform various tasks, including:
- Automatically create Formstack submissions from new Google Ads leads.
- Update Google Ads campaigns based on Formstack submission data.
- Send personalized thank you emails via Formstack after a Google Ads conversion.
- Trigger internal notifications in Slack when high-value leads convert.
- Analyze lead quality by comparing Google Ads data with Formstack responses.
How can I track my Google Ads spend directly within Latenode?
Latenode's custom dashboards can pull Google Ads spend data, combine it with Formstack conversions, and visualize ROI using JavaScript code blocks.
Are there any limitations to the Google Ads and Formstack integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and Formstack APIs may affect large-scale automations.
- Custom field mappings in Formstack require careful configuration in Latenode.
- Complex data transformations might necessitate JavaScript or prompt-based AI steps.