How to connect Google Ads and Gender API
Create a New Scenario to Connect Google Ads and Gender API
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Gender API will be your first step. To do this, click "Choose an app," find Google Ads or Gender API, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gender API Node
Next, click the plus (+) icon on the Google Ads node, select Gender API from the list of available apps, and choose the action you need from the list of nodes within Gender API.

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Gender API
Authenticate Gender API
Now, click the Gender API node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gender API settings. Authentication allows you to use Gender API through Latenode.
Configure the Google Ads and Gender API Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Gender API Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Gender API
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Gender API, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Gender API integration works as expected. Depending on your setup, data should flow between Google Ads and Gender API (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Gender API
Google Ads + Gender API + Facebook Ads: When a new contact is added to a Google Ads customer list, determine the contact's gender using their email. Then, add the contact to a Facebook Ads audience based on their gender to refine ad targeting.
Google Ads + Gender API + Google Sheets: Automatically analyze the gender distribution of new Google Ads leads. When a contact is added to a Google Ads customer list, determine their gender via email and record the lead's information, including gender, into a Google Sheet for analysis.
Google Ads and Gender API integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Gender API
Use Gender API in Latenode to automatically determine gender from names, cleaning and enriching contact data. Build flows that personalize comms or segment users based on inferred gender. Streamline data hygiene and customer profiling with automated gender detection, cutting manual data entry in Latenode workflows.
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See how Latenode works
FAQ Google Ads and Gender API
How can I connect my Google Ads account to Gender API using Latenode?
To connect your Google Ads account to Gender API on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Gender API accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I optimize ad spend based on gender insights?
Yes, with Latenode! Analyze Gender API data to refine Google Ads targeting, pausing underperforming ads. Leverage Latenode's no-code logic for dynamic budget allocation based on gender.
What types of tasks can I perform by integrating Google Ads with Gender API?
Integrating Google Ads with Gender API allows you to perform various tasks, including:
- Dynamically adjust Google Ads bids based on gender-specific conversion rates.
- Create custom audience segments in Google Ads using gender data.
- Personalize ad copy variations based on identified gender demographics.
- Automatically pause low-performing ads targeting specific gender groups.
- Generate reports showing ad performance across different gender segments.
How can I automate my Google Ads reporting within Latenode?
Use Latenode's scheduling features to automatically generate and distribute Google Ads performance reports via email or Slack daily, weekly, or monthly.
Are there any limitations to the Google Ads and Gender API integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Gender API accuracy may vary depending on the quality of the input data.
- Google Ads API rate limits may impact the frequency of data updates.
- Real-time gender analysis of all users may require significant API calls.