How to connect Google AI and Zoho CRM
Create a New Scenario to Connect Google AI and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google AI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google AI or Zoho CRM will be your first step. To do this, click "Choose an app," find Google AI or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google AI Node
Select the Google AI node from the app selection panel on the right.

Google AI
Configure the Google AI
Click on the Google AI node to configure it. You can modify the Google AI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Google AI node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.

Google AI
⚙

Zoho CRM

Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Google AI and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google AI and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Zoho CRM
Trigger on Webhook
⚙
Google AI
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Google AI, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google AI and Zoho CRM integration works as expected. Depending on your setup, data should flow between Google AI and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google AI and Zoho CRM
Zoho CRM + Google AI + Google Sheets: When a new or updated object is created in Zoho CRM, the details are sent to Google AI's Gemini to analyze the sentiment. The analyzed sentiment data, along with the original CRM information, is then added as a new row in Google Sheets for record-keeping and analysis.
Zoho CRM + Google AI + Slack: Whenever an object is created or updated in Zoho CRM, Google AI's Gemini summarizes the interaction. The AI-generated summary is then posted as a message to a designated Slack channel, keeping the team informed about customer interactions.
Google AI and Zoho CRM integration alternatives
About Google AI
Use Google AI in Latenode to add smarts to your workflows. Process text, translate languages, or analyze images automatically. Unlike direct API calls, Latenode lets you combine AI with other apps, add logic, and scale without code. Automate content moderation, sentiment analysis, and more.
Similar apps
Related categories

About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
Similar apps
Related categories
See how Latenode works
FAQ Google AI and Zoho CRM
How can I connect my Google AI account to Zoho CRM using Latenode?
To connect your Google AI account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google AI and click on "Connect".
- Authenticate your Google AI and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically summarize new Zoho CRM leads using Google AI?
Yes, you can! Latenode lets you automate summaries with no-code blocks, keeping your team informed and efficient, automatically extracting key insights from lead data.
What types of tasks can I perform by integrating Google AI with Zoho CRM?
Integrating Google AI with Zoho CRM allows you to perform various tasks, including:
- Enrich lead data in Zoho CRM with AI-powered insights.
- Automatically classify support tickets based on customer sentiment.
- Generate personalized email responses for new leads.
- Analyze customer feedback data to improve product development.
- Create automated reports summarizing sales performance metrics.
How can I use Google AI models within my Latenode Zoho CRM automations?
Latenode offers dedicated Google AI blocks enabling direct access to models, blending no-code simplicity with AI-driven automation workflows easily.
Are there any limitations to the Google AI and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google AI and Zoho CRM APIs may affect performance.
- Complex AI models may require significant processing time.
- Custom JavaScript code might be needed for advanced data transformations.