How to connect Google Analytics and 123FormBuilder
Create a New Scenario to Connect Google Analytics and 123FormBuilder
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or 123FormBuilder will be your first step. To do this, click "Choose an app," find Google Analytics or 123FormBuilder, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the 123FormBuilder Node
Next, click the plus (+) icon on the Google Analytics node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.

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Authenticate 123FormBuilder
Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.
Configure the Google Analytics and 123FormBuilder Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and 123FormBuilder Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Google Analytics, 123FormBuilder, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Google Analytics and 123FormBuilder integration works as expected. Depending on your setup, data should flow between Google Analytics and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and 123FormBuilder
123FormBuilder + Google Analytics + Google Sheets: When a new submission is received in 123FormBuilder, track the submission as a key event in Google Analytics, and then add the submission data to a new row in Google Sheets for analysis.
123FormBuilder + Google Analytics + Slack: Upon receiving a new form submission in 123FormBuilder, this automation will trigger a new key event in Google Analytics to track the submission source. Subsequently, a notification will be sent to a designated Slack channel to alert the team about the new submission.
Google Analytics and 123FormBuilder integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups โ automating processes with a no-code, scalable workflow.
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See how Latenode works
FAQ Google Analytics and 123FormBuilder
How can I connect my Google Analytics account to 123FormBuilder using Latenode?
To connect your Google Analytics account to 123FormBuilder on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and 123FormBuilder accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Google Analytics events using the integration?
Yes, you can! Latenode enables real-time tracking of form submissions, instantly sending data to Google Analytics. Get precise insights into user behavior and optimize form performance seamlessly.
What types of tasks can I perform by integrating Google Analytics with 123FormBuilder?
Integrating Google Analytics with 123FormBuilder allows you to perform various tasks, including:
- Automatically send form submission data to Google Analytics.
- Track specific form fields as custom dimensions in Google Analytics.
- Trigger personalized marketing campaigns based on form responses.
- Analyze form conversion rates using Google Analytics dashboards.
- Create detailed reports on user behavior originating from forms.
How can I filter Google Analytics data within a Latenode workflow?
You can use Latenode's visual editor and JavaScript blocks to filter Google Analytics data based on specific criteria, creating custom data segments.
Are there any limitations to the Google Analytics and 123FormBuilder integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data sampling may occur in Google Analytics for high-traffic websites.
- Custom dimension limits in Google Analytics might affect tracking.
- Real-time data updates depend on Google Analytics' processing latency.