How to connect Google Analytics and Attio
Create a New Scenario to Connect Google Analytics and Attio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Attio will be your first step. To do this, click "Choose an app," find Google Analytics or Attio, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Attio Node
Next, click the plus (+) icon on the Google Analytics node, select Attio from the list of available apps, and choose the action you need from the list of nodes within Attio.

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Authenticate Attio
Now, click the Attio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Attio settings. Authentication allows you to use Attio through Latenode.
Configure the Google Analytics and Attio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Attio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Attio
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Attio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Attio integration works as expected. Depending on your setup, data should flow between Google Analytics and Attio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Attio
Google Analytics + Attio + Slack: When a Google Analytics report indicates a website visit from a company found in Attio, a notification is sent to a designated Slack channel alerting the sales team. This enables them to quickly engage with potential leads showing interest.
Attio + Google Analytics + Google Sheets: This workflow tracks contact engagement with website content. When a new entry is created in Attio, the workflow uses Google Analytics to fetch relevant website engagement data, and then adds this information as a new row in a Google Sheet for easy monitoring and analysis.
Google Analytics and Attio integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Attio
Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.
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See how Latenode works
FAQ Google Analytics and Attio
How can I connect my Google Analytics account to Attio using Latenode?
To connect your Google Analytics account to Attio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Attio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Attio record updates from Google Analytics events?
Yes, you can! Latenode enables real-time updates, triggering Attio record modifications based on Google Analytics event data. Keep your customer data current and personalized.
What types of tasks can I perform by integrating Google Analytics with Attio?
Integrating Google Analytics with Attio allows you to perform various tasks, including:
- Enrich Attio profiles with Google Analytics engagement data.
- Create new Attio records from significant Google Analytics events.
- Update deal stages in Attio based on website visit frequency.
- Automate personalized email campaigns based on page views.
- Calculate customer lifetime value by combining data sources.
HowdoesLatenodeensurethedata transferredbetweenGoogleAnalyticsandAttioissecure?
Latenode uses secure protocols for data transfer and encryption, ensuring your Google Analytics and Attio data remains protected throughout the integration process.
Are there any limitations to the Google Analytics and Attio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration might require custom scripting.
- Complex data transformations may require JavaScript knowledge.
- Data sampling in Google Analytics can affect accuracy.