How to connect Google Analytics and Bigin by Zoho CRM
Create a New Scenario to Connect Google Analytics and Bigin by Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Google Analytics or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bigin by Zoho CRM Node
Next, click the plus (+) icon on the Google Analytics node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.

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Bigin by Zoho CRM

Authenticate Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Configure the Google Analytics and Bigin by Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Bigin by Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Bigin by Zoho CRM
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Analytics, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Analytics and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Bigin by Zoho CRM
Google Analytics + Bigin by Zoho CRM + Google Sheets: When a new key event is recorded in Google Analytics (signifying a successful marketing campaign outcome), the corresponding lead's information in Bigin by Zoho CRM is updated to reflect the campaign's success. This data is then recorded in a Google Sheet for performance tracking and analysis.
Bigin by Zoho CRM + Google Analytics + Slack: When a deal is closed in Bigin by Zoho CRM, a report is run in Google Analytics to track the lead source's performance. A congratulatory message is then sent to the sales team in Slack to celebrate the win.
Google Analytics and Bigin by Zoho CRM integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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FAQ Google Analytics and Bigin by Zoho CRM
How can I connect my Google Analytics account to Bigin by Zoho CRM using Latenode?
To connect your Google Analytics account to Bigin by Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Bigin by Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track website conversions as new Bigin leads?
Yes, you can! Latenode’s visual editor makes it simple to automatically create new Bigin leads from Google Analytics conversion events, ensuring your sales team instantly acts on qualified leads.
What types of tasks can I perform by integrating Google Analytics with Bigin by Zoho CRM?
Integrating Google Analytics with Bigin by Zoho CRM allows you to perform various tasks, including:
- Automatically creating new Bigin leads from Google Analytics conversion events.
- Updating Bigin contact information based on Google Analytics engagement metrics.
- Triggering personalized email campaigns in Bigin based on website behavior.
- Calculating ROI by attributing deals to specific marketing campaigns tracked in Google Analytics.
- Sending alerts to sales reps when a lead visits key pages on your website.
How does Latenode handle Google Analytics API rate limits?
Latenode manages Google Analytics API rate limits with smart queuing and error handling, ensuring reliable data flow without interruptions.
Are there any limitations to the Google Analytics and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Analytics prior to integration setup is not automatically synced.
- Custom dimensions and metrics in Google Analytics require careful mapping to corresponding Bigin fields.
- Data sampling in Google Analytics might affect the accuracy of aggregated data in Bigin.