How to connect Google Analytics and Brilliant Directories
Create a New Scenario to Connect Google Analytics and Brilliant Directories
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Brilliant Directories will be your first step. To do this, click "Choose an app," find Google Analytics or Brilliant Directories, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Brilliant Directories Node
Next, click the plus (+) icon on the Google Analytics node, select Brilliant Directories from the list of available apps, and choose the action you need from the list of nodes within Brilliant Directories.

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Brilliant Directories
Authenticate Brilliant Directories
Now, click the Brilliant Directories node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Brilliant Directories settings. Authentication allows you to use Brilliant Directories through Latenode.
Configure the Google Analytics and Brilliant Directories Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Brilliant Directories Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Brilliant Directories
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Brilliant Directories, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Brilliant Directories integration works as expected. Depending on your setup, data should flow between Google Analytics and Brilliant Directories (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Brilliant Directories
Google Analytics + Google Sheets: When a Google Analytics report is run, the data is added as a new row in a Google Sheet for content idea tracking.
Google Analytics + Brilliant Directories + Slack: When a Google Analytics report indicates low site activity, find users in Brilliant Directories and notify the team in Slack to address engagement.
Google Analytics and Brilliant Directories integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Brilliant Directories
Orchestrate Brilliant Directories data within Latenode to automate member management and content workflows. Sync directory listings with CRMs, trigger email sequences based on membership changes, or automate content moderation. Extend directory features with Latenode's AI tools and custom JavaScript actions.
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See how Latenode works
FAQ Google Analytics and Brilliant Directories
How can I connect my Google Analytics account to Brilliant Directories using Latenode?
To connect your Google Analytics account to Brilliant Directories on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Brilliant Directories accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track directory member acquisition cost using Google Analytics?
Yes, you can! Latenode's data transformation tools let you map Google Analytics data to Brilliant Directories members, identifying your most cost-effective acquisition channels.
What types of tasks can I perform by integrating Google Analytics with Brilliant Directories?
Integrating Google Analytics with Brilliant Directories allows you to perform various tasks, including:
- Automatically updating member profiles with Google Analytics engagement data.
- Triggering personalized emails based on website activity tracked in Google Analytics.
- Creating custom reports combining website analytics and directory member data.
- Segmenting directory members based on their interactions with specific website content.
- Analyzing the effectiveness of marketing campaigns driving traffic to your directory.
CanIautomateBrilliantDirectoriesmemberengagementbasedonGoogleAnalyticsevents?
Yes,easily!UseLatenode'sno-code editorwithJavaScriptfunctionstobuildcustomworkflowsforpersonalizedmemberoutreachandimprovedengagement.
Are there any limitations to the Google Analytics and Brilliant Directories integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration is not automatically synchronized.
- Complex data transformations may require advanced JavaScript knowledge.
- The number of API calls is subject to Google Analytics and Brilliant Directories API limits.