Google Analytics and Delighted Integration

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Automatically trigger Delighted surveys based on Google Analytics user behavior. Latenode's visual editor simplifies complex logic and custom JavaScript, letting you fine-tune feedback loops and boost user satisfaction while cutting costs.

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Google Analytics

Delighted

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Delighted

Create a New Scenario to Connect Google Analytics and Delighted

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Delighted will be your first step. To do this, click "Choose an app," find Google Analytics or Delighted, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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#1 Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Delighted Node

Next, click the plus (+) icon on the Google Analytics node, select Delighted from the list of available apps, and choose the action you need from the list of nodes within Delighted.

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Google Analytics

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Delighted

Authenticate Delighted

Now, click the Delighted node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Delighted settings. Authentication allows you to use Delighted through Latenode.

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Google Analytics

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Delighted

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Connection *

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Connect Delighted

Sign In

Run node once

Configure the Google Analytics and Delighted Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics

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Delighted

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Connect Delighted

Delighted Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Delighted Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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JavaScript

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AI Anthropic Claude 3

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Delighted

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Trigger on Webhook

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Iterator

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Webhook response

Save and Activate the Scenario

After configuring Google Analytics, Delighted, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Delighted integration works as expected. Depending on your setup, data should flow between Google Analytics and Delighted (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Delighted

Google Analytics + Delighted + Slack: When a key event occurs in Google Analytics, a survey is sent via Delighted. If the survey response is negative, a Slack message is sent to a designated channel.

Delighted + Google Analytics + Google Sheets: When a new survey response is received in Delighted, the response data is added to a Google Sheet. Then, a report is run in Google Analytics to analyze the data and website metrics and the result is added to the same Google sheet.

Google Analytics and Delighted integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Delighted

Automate feedback loops with Delighted in Latenode. Send surveys post-interaction and instantly act on results. Route scores to your team's Slack, update records in your CRM, or trigger follow-ups based on sentiment. Build adaptable workflows with no-code tools, custom logic, and AI — all without per-step costs.

See how Latenode works

FAQ Google Analytics and Delighted

How can I connect my Google Analytics account to Delighted using Latenode?

To connect your Google Analytics account to Delighted on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Delighted accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger surveys based on Google Analytics goals?

Yes, you can! Latenode lets you trigger Delighted surveys when a Google Analytics goal is achieved. Gain immediate feedback on user actions and improve conversion rates using automation.

What types of tasks can I perform by integrating Google Analytics with Delighted?

Integrating Google Analytics with Delighted allows you to perform various tasks, including:

  • Automatically send targeted surveys after key Google Analytics events.
  • Analyze survey responses alongside Google Analytics user behavior data.
  • Update user profiles in Delighted based on Google Analytics segments.
  • Personalize website experiences based on Delighted survey feedback.
  • Create reports combining analytics and customer satisfaction metrics.

How to segment Delighted surveys based on Google Analytics data?

Use Latenode's visual editor to segment Delighted surveys based on Google Analytics metrics. Target specific user groups for actionable feedback.

Are there any limitations to the Google Analytics and Delighted integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Google Analytics may require preprocessing for Delighted integration.
  • Complex segmentation logic might require custom JavaScript within Latenode.
  • Rate limits of Google Analytics and Delighted APIs apply.

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