Google Analytics and Etsy Integration

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Automatically analyze Etsy sales data in Google Analytics using Latenode's visual editor and JavaScript nodes. Optimize listings easily, scale insights affordably, and boost revenue by tracking campaign performance.

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Google Analytics

Etsy

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Etsy

Create a New Scenario to Connect Google Analytics and Etsy

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Etsy will be your first step. To do this, click "Choose an app," find Google Analytics or Etsy, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

Node type

#1 Google Analytics

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Connection *

Select

Map

Connect Google Analytics

Sign In

Run node once

Add the Etsy Node

Next, click the plus (+) icon on the Google Analytics node, select Etsy from the list of available apps, and choose the action you need from the list of nodes within Etsy.

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Google Analytics

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Etsy

Authenticate Etsy

Now, click the Etsy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Etsy settings. Authentication allows you to use Etsy through Latenode.

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Google Analytics

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Etsy

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#2 Etsy

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Name

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Connection *

Select

Map

Connect Etsy

Sign In

Run node once

Configure the Google Analytics and Etsy Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics

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Etsy

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#2 Etsy

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Connection *

Select

Map

Connect Etsy

Etsy Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Etsy Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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JavaScript

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AI Anthropic Claude 3

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Etsy

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Trigger on Webhook

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Google Analytics

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Iterator

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Webhook response

Save and Activate the Scenario

After configuring Google Analytics, Etsy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Etsy integration works as expected. Depending on your setup, data should flow between Google Analytics and Etsy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Etsy

Google Analytics + Etsy + Mailchimp: When a Google Analytics report identifies popular products, the automation finds customers who have purchased those products on Etsy. It then adds these customers to a Mailchimp tag for targeted email promotions.

Etsy + Google Analytics + Google Sheets: A new transaction in Etsy triggers the automation. The automation runs a report on Google Analytics to get traffic data. Both data points are then added to a Google Sheet for reporting and analysis.

Google Analytics and Etsy integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Etsy

Automate Etsy tasks within Latenode. Sync product listings, track orders, and manage customer data using visual workflows. Connect Etsy to your CRM, accounting software, or marketing platforms to streamline operations. Use Latenode's no-code tools and JavaScript blocks for custom logic and scalable, cost-effective automation.

See how Latenode works

FAQ Google Analytics and Etsy

How can I connect my Google Analytics account to Etsy using Latenode?

To connect your Google Analytics account to Etsy on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Etsy accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Etsy sales data in Google Analytics?

Yes, easily! Latenode lets you automate data transfers, creating detailed reports. See Etsy sales performance reflected in your Google Analytics dashboards for better marketing decisions.

What types of tasks can I perform by integrating Google Analytics with Etsy?

Integrating Google Analytics with Etsy allows you to perform various tasks, including:

  • Automatically updating Google Analytics with new Etsy order information.
  • Tracking Etsy ad campaign performance directly in Google Analytics.
  • Analyzing customer behavior across Etsy and your website.
  • Creating custom reports combining data from both platforms.
  • Sending alerts for significant changes in Etsy sales metrics.

How can I automate Google Analytics report generation?

Latenode enables automated report generation, sending insights to team members via email or Slack. Save time and maintain consistent monitoring.

Are there any limitations to the Google Analytics and Etsy integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data updates depend on Google Analytics and Etsy API rate limits.
  • Historical data import might require custom scripting for large datasets.
  • Advanced custom dimensions require familiarity with Google Analytics settings.

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