How to connect Google Analytics and Facebook Ads Campaign Management
Create a New Scenario to Connect Google Analytics and Facebook Ads Campaign Management
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find Google Analytics or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Ads Campaign Management Node
Next, click the plus (+) icon on the Google Analytics node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.

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Facebook Ads Campaign Management
Authenticate Facebook Ads Campaign Management
Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.
Configure the Google Analytics and Facebook Ads Campaign Management Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Ads Campaign Management
Set Up the Google Analytics and Facebook Ads Campaign Management Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Ads Campaign Management
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Facebook Ads Campaign Management, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between Google Analytics and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Facebook Ads Campaign Management
Facebook Ads Campaign Management + Google Analytics + Google Sheets: When a new ad is created in Facebook Ads, this automation retrieves Google Analytics data related to the ad's landing page and stores the ad spend and conversion data in a Google Sheet for ROI tracking and visualization.
Google Analytics + Facebook Ads Campaign Management + Slack: This flow monitors Google Analytics for specific performance metrics. When a predefined threshold is met (e.g., low conversion rate), it automatically pauses the corresponding ad set in Facebook Ads and sends a notification to the marketing team via Slack to investigate further.
Google Analytics and Facebook Ads Campaign Management integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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FAQ Google Analytics and Facebook Ads Campaign Management
How can I connect my Google Analytics account to Facebook Ads Campaign Management using Latenode?
To connect your Google Analytics account to Facebook Ads Campaign Management on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Facebook Ads Campaign Management accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate cross-platform campaign performance reporting?
Yes, you can! Latenode allows you to automatically pull data from both platforms, combine it with JavaScript, and generate reports, saving hours of manual work and improving data accuracy.
What types of tasks can I perform by integrating Google Analytics with Facebook Ads Campaign Management?
Integrating Google Analytics with Facebook Ads Campaign Management allows you to perform various tasks, including:
- Automatically pausing underperforming Facebook Ads campaigns.
- Creating custom audiences in Facebook based on Google Analytics segments.
- Sending alerts for significant changes in key metrics across both platforms.
- Optimizing ad spend based on website conversion data in Google Analytics.
- Generating weekly performance reports combining data from both platforms.
How easily can I scale my Google Analytics automations?
Latenode's architecture is designed for effortless scaling. Handle increased data volumes and workflow complexity without performance bottlenecks.
Are there any limitations to the Google Analytics and Facebook Ads Campaign Management integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization is subject to API request limits of each platform.
- Custom metric mappings beyond standard fields may require JavaScript coding.
- Historical data import is limited by the API availability of both services.