How to connect Google Analytics and Facebook Conversions
Create a New Scenario to Connect Google Analytics and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Facebook Conversions will be your first step. To do this, click "Choose an app," find Google Analytics or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Google Analytics node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Google Analytics and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Google Analytics and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Facebook Conversions
Facebook Conversions + Google Analytics + Google Sheets: Tracks Facebook ad conversions, runs a Google Analytics report to analyze website traffic, and adds this data as a new row in a Google Sheet for ROI analysis.
Facebook Conversions + Google Analytics + Slack: Monitors Facebook conversion events and website engagement via Google Analytics. When a high-performing campaign is detected, a Slack message is sent to the marketing team.
Google Analytics and Facebook Conversions integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Google Analytics and Facebook Conversions
How can I connect my Google Analytics account to Facebook Conversions using Latenode?
To connect your Google Analytics account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI using cross-platform data?
Yes, you can! Latenode’s visual editor simplifies blending Google Analytics data with Facebook Conversions, providing clear ROI insights. Automate reports, identify top campaigns, and optimize ad spend.
What types of tasks can I perform by integrating Google Analytics with Facebook Conversions?
Integrating Google Analytics with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending high-value lead data from Google Analytics to Facebook Conversions.
- Creating custom audiences in Facebook based on Google Analytics user behavior.
- Tracking offline conversions attributed to online campaigns.
- Generating reports on cross-channel marketing performance.
- Analyzing user journeys from website visit to Facebook ad engagement.
How can I automatically generate reports in Google Analytics?
Latenode allows you to schedule automatic report generation using Google Analytics, shareable via email or integrated into dashboards, saving time and providing consistent insights.
Are there any limitations to the Google Analytics and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Analytics to Facebook Conversions might require custom scripting.
- Complex data transformations may require JavaScript knowledge.
- Real-time data syncing is subject to API rate limits of both platforms.